Eric Seufert
Media, Strategy & Marketing. Author, Freemium Economics: http://amzn.to/19zaPQB. Owner, Mobile Dev Memo: https://mobiledevmemo.com. Alumni @Rovio @Skype
Writer2 stories / week
Instagram overhauls IGTV with new TikTok-like algorithmic feed, streamlined interface
While Instagram has largely mastered the Stories format of Snapchat, its IGTV platform hasn’t yet seen the same mainstream success. A new report today from TechCrunch highlights how Instagram…
Samsung has the most to gain from US, Google putting Huawei on…
Commentary: Huawei's latest phones have outshone Samsung's flagship models. President Trump's executive order targeting Huawei has already softened.
'Game of Thrones' finale sets new viewership record
The final episode of "Game of Thrones" brought in a series record of 19.3 million viewers.
Faze Clan and Tfue’s legal dispute could reshape e-sports and YouTube contracts…
The lawsuit could be a turning point for e-sports organizations.
It’s time to retire the LTV metric
Posted on May 20, 2019 by Eric Benjamin Seufert For many mobile advertisers, the LTV / CAC ratio sits at the very heart of commercial operations — LTV / CAC is the fundamental measurement of product…
Smartphone App Can Help Diagnose Ear Infections Using A Paper Cone
Thanks to technology, our smartphones have come a very long way from being just a device that can make phone calls, send emails, play music, and surf...
Advertisers are grappling for alternatives as Facebook plans to roll out a…
Facebook's "clear history" tool that lets people clear their Facebook history will limit one of advertisers' most powerful targeting tools.
Report: ‘Game Of Thrones’ Ending Could Prompt Subscribers To Cancel HBO Now
A new survey conducted by Mintel shows HBO Now subscribers are more likely cancel their service if a specific program ended compared to all other OTTs—20 percent compared to 10...
Angry Birds and the end of privacy
Seemingly simple mobile games made us all way too comfortable with giving away our personal information.
Amazon Eyes Sizmek's Ad Server; Publishers Do In-Housing Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sizmek Rumbles Amazon is circling a deal for the Sizmek ad server business, as the ad tech company closes its bankruptcy…
Understand the News
Vox is a general interest news site for the 21st century. Its mission is simple: Explain the news. Politics, public policy, world affairs, pop culture, science, business, food, sports, and everything…
YouTube Is Coming To The Oculus Quest
The Oculus Quest virtual reality headset will be shipping on May 21st and those who have pre-ordered it will be delighted to know that Google has...
Facebook makes News Feed ‘more personal’ with ranking algorithm changes
The social network is using survey data to judge who your favorite people are, and will rank their posts higher on your News Feed.
McDonald’s Venture Into Ad Tech Highlights The Importance Of First-Party Data
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Hansen, chief operating…
What does it cost to compete with Disney and Netflix? Quibi bets…
The short-form video platform is raising a lot of money to try and win in mobile content
Valve’s Steam Link app finally appears on the App Store almost a…
Want to play PC or Mac games on your iPhone or Apple TV? It’s now a possibility.
Apple Pay will let you rent a Bird scooter without downloading the…
Tap your phone, and start the ride.
Samsung has reportedly fixed the Galaxy Fold's two biggest flaws
The Galaxy Fold might be ready to return soon.
Apple reportedly won't have its own 5G iPhone chip until 2025
The company has mentioned that date to prospective hires for an in-house 5G modem team, says a report.
Disney Takes Full Control Of Hulu, Ending Years Of Managerial Schizophrenia
For years we've noted how as a product of the cable and broadcast industry, Hulu spent many years going out of its way to avoid being truly disruptive. Past owners 21st Century Fox, AT&T, Disney and…
Lenovo announces world's first foldable Windows PC that bends in half like…
It's definitely cool-looking, but is it really practical?
Friends May Not Stream On Netflix In The Future
It was a big deal when Friends became available for streaming on Netflix. It’s one of the most popular TV shows ever with countless fans...