SEO
SEO @Optimisable: If you can't measure it, you can't manage it. ⚙️ Online analytics, optimisation, marketing. SEO, SEM, SMO, SMM
Collection by Gerrit Eicker
SparkToro
Less than Half of Google Searches Now Result in a Click
2 min · · We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based · Shared by 334, including Arnie Kuenn, Mic King, Lee Odden - B2B Marketing, Cem Sertoglu 🤖, Britney Muller 🇺🇦, Elizabeth Marsten, Michelle Garrett, Cyrus, HeidiCohen - Top Global Marketer, Andy Crestodina, Chris Messina, Wil Reynolds, Ian Lurie 🇺🇦 @ianlurie@mastodon.social, Chris Brogan/Chief of Staff, Kelsey Jones, Rand Fishkin, Purna Virji, Melonie Dodaro, 🇺🇦Evan Kirstel #B2B #TechFluencer
webmasters.googleblog.com
What webmasters should know about about Google’s “core updates”
6 min · · Official news on crawling and indexing sites for the Google index · Shared by 136, including Barry Schwartz, Benji Hyam, Jonathan Kogan, Aleyda Solis 🇺🇦, Marko Saric, Lily Ray 😏, Chris Agro | Agrotising, Oliver Raduner, AJ Kohn, Dr. Pete Meyers, AJ Ghergich, almagentia369, Dr. Marie Haynes🌱, Danny Sullivan, Tibor Martini 🇺🇦 @tibor@mastodon.social, Christoph Trappe, Will Critchlow, Builtvisible, John Mueller (official) · Not #30D, Google Webmasters
Moz
How We Grew Blog Traffic by 650% in Two Years — Organically
5 min · · Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years. · Shared by 99, including Ron Sela, Rand Fishkin, Cindy Krum 📱, Gerrit Eicker, 🇺🇦Evan Kirstel #B2B #TechFluencer, Gabriele
SearchEngineJournal®
A 5-Step Guide to Diagnosing Technical SEO Problems
9 min · · Discover five steps to take when diagnosing technical SEO problems, along with valuable insights to help you address issues and deal with client fires. · Shared by 82, including Kelsey Jones, Oliver Raduner, John Mueller (official) · Not #30D, Danny Goodwin, Katja Evertz, Gerrit Eicker, AJ Ghergich, Aleyda Solis 🇺🇦, Cyrus, Ron Sela, Bill Slawski ⚓ 🇺🇦, Alexis Sanders
SearchEngineJournal®
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
5 min · · Find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages. · Shared by 68, including Jonathan Kogan, Christopher S. Penn, Katja Evertz, Julien Bilger, Oliver Raduner, Lluís Codina, almagentia369, Quim, Gerrit Eicker, Pieter van Diggele
Content Marketing Institute
Successful Content Is Ridiculously Easy to Use
5 min · · Get “good” content when you make it as easy to use as possible – Content Marketing Institute · Shared by 64, including Julie Ewald, Neal Schaffer | ニール・シェーファー, Melonie Dodaro, Robert Rose, Jochen Burkhard, Rachel Miller | #InfluencerMarketing, Gerrit Eicker, Stephanie A Kowalski, Pam Didner, Katja Evertz, Douglas Burdett📚🎙️, Gail Gardner
Neil Patel
Google's Advice for Surviving Algorithm Changes
6 min · · In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a… · Shared by 57, including Kirk Borne, Jonathan Kogan, Aldo Gnocchi, Melonie Dodaro, Susan Gilbert, Thomas Power, Gerrit Eicker
Moz
How to Boost Content Linkability Without Wasting Your Marketing Budget
10 min · · Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded digital space. · Shared by 56, including Julie Ewald, Jonathan Kogan, Cyrill Schmid, Gerrit Eicker, Lluís Codina, 🍔🍺📚, AJ Ghergich
Neil Patel
How to Rank Your Old, Outdated Content
7 min · · What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search… · Shared by 53, including Gerrit Eicker, Quim, LARRY ELKAN, Aldo Gnocchi, Mark Kaigwa, Jonathan Kogan
Neil Patel
Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes
7 min · · I’ve been testing a new SEO hack and it works no matter how old or how new your site is.Heck, you can have barely any links, and I’ve found it to work as well.Best of all, unlike most SEO changes, it… · Shared by 51, including almagentia369, Julien Bilger, Jonathan Kogan, Michael Musgrove, Gerrit Eicker, Melonie Dodaro
Moz
The Ultimate Guide to SEO Meta Tags
6 min · · In 2019, meta tags are still important. But which meta tags are absolutely necessary, which are dependent on your situation, and which should you absolutely ignore or remove? · Shared by 49, including Gerrit Eicker, Erich Schwarz, Katja Evertz, Michel
Moz
FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results
7 min · · Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future. · Shared by 43, including Clemens, Lily Ray 😏, Cindy Krum 📱, Ian Lurie 🇺🇦 @ianlurie@mastodon.social, Gerrit Eicker, Casie Gillette, Gail Gardner, Bill Slawski ⚓ 🇺🇦, AJ Ghergich
SearchEngineJournal®
Google Publishes Guidance on Core Algorithm Updates
3 min · · Google published guidance on Core Algorithm Updates and how to create quality content. · Shared by 38, including Katja Evertz, Gerrit Eicker, Julien Bilger, Jonathan Kogan
TechCrunch
The secret of content marketing: Avoid high bounce rates
4 min · · Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you? · Shared by 35, including Michael Musgrove, Mark Kaigwa, Gerrit Eicker
SearchEngineJournal®
Google is Delivering Less Organic Search Traffic Than Last Year
1 min · · Organic search visits from Google are down compared to last year, while organic visits from DuckDuckGo are up significantly. · Shared by 34, including Rand Fishkin, Ron Sela, Gerrit Eicker, Jonathan Kogan
distilled.net
Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN
4 min · · As much as we raise alarm about the constant change in Google SERPs, us SEOs love new things with FAQ schema being the latest example. Some are reporting how much they love it, others are saying… · Shared by 32, including Gerrit Eicker, Distilled, Cyrus, AJ Ghergich