SEO
SEO @Optimisable: If you can't measure it, you can't manage it. ⚙️ Online analytics, optimisation, marketing. SEO, SEM, SMO, SMM
Collection by Gerrit Eicker
Moz
How We Grew Blog Traffic by 650% in Two Years — Organically
5 min read · · Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years. · Shared by 99, including Ron Sela, Rand Fishkin, Cindy Krum 📱, Gerrit Eicker, Evan Kirstel the $B2B Techfluencer, Gabriele
SearchEngineJournal®
A 5-Step Guide to Diagnosing Technical SEO Problems
9 min read · · Discover five steps to take when diagnosing technical SEO problems, along with valuable insights to help you address issues and deal with client fires. · Shared by 83, including Kelsey Jones, Oliver Raduner, 🌽〈link href=//johnmu.com rel=canonical 〉🌽, Danny Goodwin, Katja Evertz, Gerrit Eicker, AJ Ghergich, Aleyda Solis 🇺🇦, Cyrus, Ron Sela, Bill Slawski ⚓ 🇺🇦, Alexis Sanders 🇺🇦
Content Marketing Institute
Successful Content Is Ridiculously Easy to Use
5 min read · · Get “good” content when you make it as easy to use as possible – Content Marketing Institute · Shared by 64, including Julie Ewald, 🇺🇦 Neal Schaffer #StandWithUkraine, Melonie Dodaro, Robert Rose, Gerrit Eicker, Rachel Miller | #InfluencerMarketing, Jochen Burkhard, Stephanie A Kowalski, Pam Didner, Katja Evertz, Douglas Burdett, Gail Gardner
Moz
FAQ, HowTo, and Q&A: Using New Schema Types to Create Interactive Rich Results
7 min read · · Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future. · Shared by 43, including Gerrit Eicker, Bill Slawski ⚓ 🇺🇦, Cindy Krum 📱, Ian Lurie 🇺🇦, Clemens, Casie Gillette, Gail Gardner, Lily Ray 😏, AJ Ghergich
Search Engine Land
Claim your Knowledge Graph: Here's how
2 min read · · Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel. · Shared by 18, including AJ Ghergich, Gerrit Eicker, Elizabeth Marsten
distilled.net
Adding FAQ Schema: SEO Split Testing Lessons from DistilledODN
4 min read · · As much as we raise alarm about the constant change in Google SERPs, us SEOs love new things with FAQ schema being the latest example. Some are reporting how much they love it, others are saying… · Shared by 32, including Distilled, Gerrit Eicker, Cyrus, AJ Ghergich
SearchEngineJournal®
Why White Hat SEO is No Longer a Thing
5 min read · · It's time to be realistic about how we define SEO for Google · Shared by 25, including Gerrit Eicker, Danny Goodwin
Neil Patel
Google's Advice for Surviving Algorithm Changes
6 min read · · In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Now, what most people don’t know is Google doesn’t just push out a… · Shared by 57, including Kirk Borne, Jonathan Kogan, Aldo Gnocchi, Melonie Dodaro, Susan Gilbert, Thomas Power, Gerrit Eicker
loganix.net
Local SEO Case Study: Ranking in Local & Organic Search
7 min read · · What’s the secret to ranking in local search? Ranking in organic search, of course. Get all the details in our Local SEO ranking case study. · Shared by 8, including AJ Ghergich, Gerrit Eicker
TechCrunch
The secret of content marketing: Avoid high bounce rates
4 min read · · Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you? · Shared by 35, including Michael Musgrove, Mark Kaigwa, Gerrit Eicker
SparkToro
Less than Half of Google Searches Now Result in a Click
2 min read · · We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based · Shared by 286, including Arnie Kuenn, Mic King, Cyrus, Purna Virji, Britney Muller 🇺🇦, Elizabeth Marsten, Andy Crestodina, Lee Odden - B2B Marketing, Ian Lurie 🇺🇦, HeidiCohen - Top Global Marketer, Chris Messina, Wil Reynolds, Michelle Garrett (she/her), Evan Kirstel the $B2B Techfluencer, Kelsey Jones, Rand Fishkin, Cem Sertoglu 🤖, Melonie Dodaro, Chris Brogan/Chief of Staff
Towards Data Science
How to Take a Data-Driven Approach to SEO
7 min read · · What is Data-Driven SEO? · Shared by 20, including Gerrit Eicker, Jonathan Kogan, Lluís Codina
SearchEngineJournal®
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
5 min read · · Find out how topic clusters can be the catalyst that launches your website to the top of the search engine results pages. · Shared by 69, including Lluís Codina, Christopher S. Penn, almagentia369, Quim, Oliver Raduner, Katja Evertz, Jonathan Kogan, Gerrit Eicker, Julien Bilger, Pieter van Diggele
SearchEngineJournal®
Google Publishes Guidance on Core Algorithm Updates
3 min read · · Google published guidance on Core Algorithm Updates and how to create quality content. · Shared by 39, including Jonathan Kogan, Julien Bilger, Gerrit Eicker, Katja Evertz
Jeff Bullas
How to Show Up In Google Maps: An Optimization Checklist
6 min read · · To give your business the highest probability of showing up in Google Maps here is a checklist of optimizations to help you achieve this. · Shared by 20, including Gerrit Eicker
SE Roundtable
Google: Word Count Is Not A Ranking Factor
3 min read · · Google's John Mueller said in a Reddit thread that Google does not use word count as a ranking factor. He wrote · Shared by 30, including Gerrit Eicker, Heather Lloyd-Martin, Ian Lurie 🇺🇦
