Moz
How We Grew Blog Traffic by 650% in Two Years — Organically
5 min · · Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years. · Shared by 99, including Ron Sela, Rand Fishkin, Cindy Krum 📱, Gerrit Eicker, 🇺🇦Evan Kirstel #B2B #TechFluencer, Gabriele
The Atlantic
Algorithms Are People
2 min · · The secret sauce of search engines gives tech companies an abundance of plausible deniability. · Shared by 171, including Thomas Power, Matthias Lampe, Gerrit Eicker, Jane Sarasohn-Kahn, Damir Kusar, 🇺🇦Evan Kirstel #B2B #TechFluencer, Dominik Grolimund, Mark Little, Bernhard Huessy
Harvard Business Review
A Study of 597 Logos Shows Which Kind Is Most Effective
6 min · · Is your logo too simple for its own good? · Shared by 346, including Boris Baldinger, Wilko S. Wolters, Christian P. Stobbe, sascha aßbach, Howard Getson, Merkstatt@troet.cafe 📯, Gabriele, Jacob Cass, Education Architects, Javi Cantón @javicanton@mas.to, mdy, Melonie Dodaro, Poppytalk, Debra Mastaler, Roland Sailer, JP Nicols 🇺🇸🇺🇦, Carla Johnson - Keynote Speaker, 🇺🇦Evan Kirstel #B2B #TechFluencer, Till Quack, Dominik Grolimund
Reuters
Exclusive: Tinder breaks into scripted original content, wraps...
1 min · · Popular dating app Tinder has wrapped filming on its first television series, as... · Shared by 14, including Benjamin Mayo, Gerrit Eicker
Mark Schaefer
How industries are being disrupted through stories
3 min · · This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you? This industry is being disrupted through stories. Is it sustainable, and what does this… · Shared by 79, including Brooke B. Sellas, Gabriele, Thomas Power, Jessica Gioglio, Jonathan Kogan, Katja Evertz, Gerrit Eicker, Klaus Eck
Marketing Week
Marketing needs to go back to extreme basics
4 min · · Before climbing up the benefits ladder marketers need to focus on getting the simple things right. · Shared by 44, including Katja Evertz, Gerrit Eicker, Gianluca Diegoli
Inc.
4 Digital Marketing Trends Every Brand Should Watch For in 2020
2 min · · Some the heaviest hitters in digital--from Seth Godin to Larry Kim--just released their predictions for the year's biggest marketing trends. Here's what brands should be planning for as the future… · Shared by 112, including Stephanie A Kowalski, Prof. Arun Kumar वाघचौरे, sascha aßbach, 🇺🇦Evan Kirstel #B2B #TechFluencer, Real Marsha Wright®, Shawn Venasse, Gerrit Eicker
Product Hunt 😸
The 3 Biggest Conversion Killers on Your Startup's Homepage
7 min · · ...and how you can avoid them. · Shared by 117, including Thomas Pleil, Gerrit Eicker, Nir Eyal, Hugo Londoño, Thomas Billeter, Aaron Orendorff, Mark Kaigwa, Oliver Raduner
Forbes
How Artificial Intelligence Is Transforming Digital Marketing
3 min · · AI marketing is a method of leveraging technology to improve the customer journey. · Shared by 123, including Glen Gilmore #MWC23, Marc R Gagné MAPP, Yves Mulkers, Carla Gentry 🎶, Iain Brown, PhD, Marsha Collier, Gerrit Eicker, Tamara McCleary, Dr. Ganapathi Pulipaka 🇺🇸, Ronald van Loon, 🇺🇦Evan Kirstel #B2B #TechFluencer, Terence Mills, Jonathan Kogan, Nicolas Babin, Katja Evertz
Fast Company
These are the most surprising apps for professional networking
2 min · · Forget LinkedIn or Twitter. What about TikTok or Goodreads for finding that new job? · Shared by 47, including Thomas Power, Klaus Eck, Thomas Billeter, Gerrit Eicker
TechCrunch
Nike buys an AI startup that predicts what consumers want
1 min · · Nike’s market cap has swollen past $100 billion, but the shoe company still sees potential to learn more about what customers want and how to source and stock products to meet those needs. The company… · Shared by 25, including Gerrit Eicker, Howard Getson, Gideonro, Thomas Power
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
5 min · · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights · Shared by 53, including Gerrit Eicker, Katja Evertz, Stephanie A Kowalski, Jonathan Kogan, Klaus Eck
WIRED
The Phone Number Ashton Kutcher Tweeted Comes From a Startup
3 min · · If you tried to text Ashton Kutcher today, you were prompted to sign up for a new messaging service called Community. · Shared by 11, including Gerrit Eicker
blog.google
A new way to unify app and website measurement in Google Analytics
4 min · · Introducing a new way to measure apps and websites together for the first time in Google Analytics. · Shared by 43, including Simo Ahava, AJ Ghergich, Raphael Raue, Gerrit Eicker, Mark Kaigwa, Aleyda Solis 🇺🇦
Jeff Bullas
How to Show Up In Google Maps: An Optimization Checklist
6 min · · To give your business the highest probability of showing up in Google Maps here is a checklist of optimizations to help you achieve this. · Shared by 20, including Gerrit Eicker
TechCrunch
Facebook reveals early results from its subscription-focused local news accelerator
2 min · · It’s been more than a year since Facebook announced that it would be funding a Local News Subscriptions Accelerator. Now the company is sharing some of the ways in which program has led to new… · Shared by 40, including Jon Loomer, Vincenzo Tremonte, Matt Navarra, Gerrit Eicker, Mathew Ingram, Lluís Codina