blog.google
A new way to unify app and website measurement in Google Analytics
4 min · · Introducing a new way to measure apps and websites together for the first time in Google Analytics. · Shared by 43, including Simo Ahava, AJ Ghergich, Raphael Raue, Gerrit Eicker, Mark Kaigwa, Aleyda Solis 🇺🇦
TechCrunch
Facebook reveals early results from its subscription-focused local news accelerator
2 min · · It’s been more than a year since Facebook announced that it would be funding a Local News Subscriptions Accelerator. Now the company is sharing some of the ways in which program has led to new… · Shared by 40, including Jon Loomer, Vincenzo Tremonte, Matt Navarra, Gerrit Eicker, Mathew Ingram, Lluís Codina
MarketingLand
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes
5 min · · The second installment in Marketing Land’s series on paid social and how platforms are shifting in the new era of social media marketing. · Shared by 19, including Gerrit Eicker
Content Marketing Institute
Make Your Content Marketing Strategy Useful
4 min · · Get executives to understand your content marketing strategy and get the team members to use it with easy-to-digest visuals – Content Marketing Institute · Shared by 41, including Melanie Deziel (she/her), Katja Evertz, Talkwalker, Rachel Miller | #InfluencerMarketing, Lluís Codina, Shawn Venasse, Gerrit Eicker
Moz
How to Boost Content Linkability Without Wasting Your Marketing Budget
10 min · · Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded digital space. · Shared by 56, including Julie Ewald, Jonathan Kogan, Cyrill Schmid, Gerrit Eicker, Lluís Codina, 🍔🍺📚, AJ Ghergich
Content Marketing Institute
2020 Content Marketing: What’s Clear and What Needs to Be in Focus
9 min · · Before the calendar hits 2020, learn 26 things content marketers still see as blurry – Content Marketing Institute · Shared by 52, including Gerrit Eicker, Andrea Fryrear, Pam Didner, Katja Evertz, Tamsen Webster, Message Strategist (she/her), Stephanie A Kowalski, Jonathan Kogan, Tom Martin