Johannes’ Weekly W45 by Johannes Dornisch (@dorsch500)

01
Fast Company
Where design can make the biggest impact in the next decade, according to over 30 expertsFast Company
18+ min · From 2021 · “Designing for human survival will become the new necessary field of design.” · Shared by 56, including Johannes Dornisch
02
Smashing Magazine 🇺🇦 🏳️‍🌈
The Value Of Concept Testing As Part Of Product Design — Smashing MagazineSmashing Magazine 🇺🇦 🏳️‍🌈
20+ min · From 2021 · Concept testing ideas before moving into a detailed design is good UX practice. In this article, Victor Yocco presents details on how and when to engage in concept testing, as well as case studies… · Shared by 152, including Thomas Pleil, Johannes Dornisch, Gabriele
Most highlighted
Any experience starts as an idea — a concept — and we are in line with the philosophy of putting users first when we take our ideas out to the end-user for feedback at the conceptual stage.
03
First Round
Our 6 Must Reads to Build a Brand That Breaks Through the NoiseFirst Round
17+ min · From 2021 · Building a brand is vital for startups, as they challenge incumbents in an existing industry or attempt to define a new one. Getting the right branding formula can feel more like an act of sorcery… · Shared by 164, including Johannes Dornisch
Most highlighted
Put your descriptions on a diet. Biddle is strict on the economy of language in a positioning model. “Cut things down to three words maximum. Choose the most critical words.” At Naturebox, Biddle asked Group A to choose three of the four words describing their service so the team wouldn’t just list words, but carefully prioritize them. The team settled on “convenient,” “healthy,” and “variety.”
04
Fast Company
Jony Ive’s first major design since leaving Apple isn’t what you’d expectFast Company
3 min · From 2021 · Ive spoke with Fast Company about how his design collective LoveFrom developed an intricate, organic logo mark and a new typeface called LoveFrom Serif. · Shared by 54, including Simon Carless, Johannes Dornisch
05
Entrepreneur
Why Design Thinking Won't Solve All Your Innovation ProblemsEntrepreneur
4 min · From 2018 · Deciding on which innovation process to use is only the first step. · Shared by 126, including Merkstatt@troet.cafe 📯, Matt, Ron McIntyre, Johannes Dornisch, Christian P. Stobbe, Tom Connor, Jacob Jarnvall, Sibylle Peuker, Mark Kaigwa, Niklaus Gerber, Tris Hussey, Bertrand Maltaverne, Peter Schmidhuber, Jakub Ferenc, Diane Lee

Where design can make the biggest impact in the next decade, according to over 30 experts

The Value Of Concept Testing As Part Of Product Design — Smashing Magazine

Our 6 Must Reads to Build a Brand That Breaks Through the Noise

Jony Ive’s first major design since leaving Apple isn’t what you’d expect

Why Design Thinking Won't Solve All Your Innovation Problems

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