User Retention and Growth
Good user retention is key for any startup. Here I'll collect the best articles on retention and growth that will give you a good understanding of the concept.
Collection by Dominik Grolimund
Reforge
Growth Loops are the New Funnels
8 min · · The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Gro · Shared by 1130, including Christian P. Stobbe, Steve Farnsworth, Dominik Grolimund, Marc Garriga, Quim, Eric Jorgenson, Tim Herbig, Brian Balfour, Daniel Lawniczak, Ron Sela, Stephanie A Kowalski, hiten.eth, Chris Schultz✌️ & ❤️, Stéphane Renault, Nando 💪🇦🇺🇦🇷, Lenny Rachitsky, Kevan Lee 👋, Ilia Markov, Dave McClure, Mathias Menzl
First Round
Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)
20+ min · · Move over minimum viable product: here's how founders and product managers can build products users love instead. · Shared by 730, including Stefan Weber, Dominik Grolimund, Cameron Yick ~ @hydrosquall@vis.social on mastodon, tcherno, Chris Heilmann codepo8@toot.cafe, Josh Kopelman, Oliver Raduner, Florian Graillot, JD Prater, Johannes Dornisch, Chris Isak, Phin Barnes, Jonathan Kogan, Jeremy Liew, #BLM #StopAsianHate, Bernhard Huessy, Maja Grolimund-Kurth, Brad Engel
holloway.com
Fundamentals of Product-Market Fit — Holloway
10 min · · An excerpt from the Holloway Guide to Raising Venture Capital · Shared by 507, including Chris Schultz✌️ & ❤️, hiten.eth, Mike Ivars, Dominik Grolimund, Christian P. Stobbe, Stefan Weber
medium.com
How I Survived Insane Hypergrowth at Airbnb
9 min · · As I reflect on my time as Director of Product at Airbnb, I already feel a sense of nostalgia. I get another emotion, though, when I… · Shared by 503, including Brian Chesky, Simone Corsi 💻🚀, Dominik Grolimund, Greg Meyer, Thomas Power, Clemens, Linus Basig
kwokchain.com
Why Figma Wins
20+ min · · Companies are a sequencing of loops. While it’s possible to stumble into an initial core loop that works, the companies that are successful in the long term are the ones that can repeatedly find the… · Shared by 451, including Chris Heilmann codepo8@toot.cafe, Ilia Markov, Gio Tiongson, Dominik Grolimund, Alex Iskold | 2048.vc, Peter Steinberger, Nando 💪🇦🇺🇦🇷, David Perell, Chris Messina, Packy McCormick, Nathan Baschez 📧, Gabriele, Kevan Lee 👋, Craig Mod, Sachin Rekhi, Brian Balfour, Helmi, 🇺🇦Evan Kirstel #B2B #TechFluencer, Nick Finck, Marvin “Polymath but really Just Generalist” Liao
Jeff Chang
The best metric for determining quantitative product market fit
7 min · · Cohort retention rate is the most important product market fit metric · Shared by 440, including Remy Bataille, Clemens, Thomas Wong, blinch, hiten.eth, Gianluca Diegoli, Stefan Weber, Johannes Dornisch, Dominik Grolimund, Ilia Markov, Marc Gasser, Oliver Raduner, Mark Kaigwa, Gio Tiongson, Jacob du Toit
Greylock
The Hierarchy of Engagement, expanded
1 min · · Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product… · Shared by 406, including Gibson Biddle, Dominik Grolimund, Mark Kaigwa, Kris Fannin, Chris Messina, Sofia Quintero, Ben Tossell, Startupxplore, von Moerenburgh, Tim Herbig, Nando 💪🇦🇺🇦🇷, Sarah Tavel, David Luescher, Ha Duong, Sarah E. Brown, Thomas Power, Sylvie Reinhard, Bram Kanstein, Patrick OShaughnessy, Tibor Martini 🇺🇦 @tibor@mastodon.social
a16z
Hidden Networks: Network Effects That Don’t Look Like Network Effects
Summary · 12+ min · · Some network effects (when a network gains more value to its users as more people participate in its platform) don’t show up in the usual metrics. Their hidden nature makes them hard to measure – but they can confer significant long-term competitive advantages. In an insightful article for A16Z.com, D’Arcy Coolican – an Andreessen Horowitz partner and a co-founder of the peer-to-peer lending platform Frank – shines a light on hidden networks, giving useful guidelines for identifying when they’re at work. · Shared by 389, including getAbstract, rudolph regter, Chintan Shah, Tibor Martini 🇺🇦 @tibor@mastodon.social, Marvin “Polymath but really Just Generalist” Liao, Ricky Yean, Javi Cantón @javicanton@mas.to, Gabriele, Chris Schultz✌️ & ❤️, Claudia Sommer, Bernhard Huessy, Bill Johnston, Niklaus Gerber, Dominik Grolimund, almagentia369, Jonathan Kogan, Yvette Dubel, Merkstatt@troet.cafe 📯, Liliane Ferrari ™, kp
First Round
The Phases Product Teams Go Through, From Product/Market Fit to Hypergrowth
Summary · 20+ min · · In a lengthy interview with First Round Review, Nikhyl Singhal – three-time founder and former chief product officer at Credit Karma – offers a wealth of insights into the product function. Founders and product leaders in early and growth-stage start-ups will appreciate Singhal’s incisive comments, which cover timing, hiring, common pitfalls and matching the product function to the company’s growth stage. · Shared by 386, including sircharlsxavier, getAbstract, Shawn Venasse, Quim, Nando 💪🇦🇺🇦🇷, Johannes Dornisch, Dominik Grolimund, Brad Engel, John Lilly, Mark Kaigwa, Florian Graillot, Elena Neira, Marvin “Polymath but really Just Generalist” Liao
Greylock
Why Onboarding is the Most Crucial Part of Your Growth Strategy
8 min · · When people talk about growth, they usually assume the discussion is about getting more people to your product. When we really dig into… · Shared by 340, including blinch, Oliver Raduner, Thomas Power, Walid Ark, ThomNagy, Mark Kaigwa, Scott Williams, Christoph Janz 🇺🇦🎗🕊, Mark Pitman, Kate Donahue, Elia Palme, Johannes Lenz, osioke.eth, Nitin Gupta, Chris Messina, Ilia Markov, Christian P. Stobbe, Dominik Grolimund, Abhishek, Martina Grolimund
andrew chen
New data shows losing 80% of mobile users is normal, and why the best apps do better
6 min · · Exclusive data on retention curves for mobile apps In a recent essay covering the Next Feature Fallacy, I explained why shipping “just one more feature” doesn’t fix your product. The root cause is that the average app has pretty bad retention metrics. Today, I’m excited to share some real numbers on mobile retention. I’ve worked with mobile […] · Shared by 271, including Danny Prol, Nir Eyal, Malik El Bay 🕊🔰🇲🇦, Adrian🇨🇭, Michael Robinson, Mark Kaigwa, Brian Balfour, Dominik Grolimund, Daniel Lawniczak, Andrei Luca, Dmitriy Kobets, Elia Palme, Herbert Bay, Aki Fukai ✏️ @fukai@mastodon.social, Serge K. Keller ❦, Thomas Kaul, M.C., Christoph Janz 🇺🇦🎗🕊, Sandro Strebel
TechCrunch
True product-market fit is a minimum viable company
2 min · · Before attempting to scale your minimum viable product, focus on cultivating your minimum viable company. · Shared by 270, including Mark Kaigwa, Florian Graillot, William Toll, Dominik Grolimund, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, 瑞拿頭, yeon, Toni Juan, R.NFT R “Ray” Wang 王瑞光 #1A #AI, Scott Brinker, 🇺🇦Evan Kirstel #B2B #TechFluencer
Product Habits
My Billion Dollar Mistake
11+ min · · At my last company, KISSmetrics, I made a mistake that I truly believe lost me a billion dollar opportunity. It’s not something I’m proud of, and it’s one of the main reasons I’m now obsessed with… · Shared by 253, including Kevin Ho, Chris Schultz✌️ & ❤️, Oriol Farré, Josh Elman, Nando 💪🇦🇺🇦🇷, Tim Herbig, Dez S. Papp, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Ricky Yean, Dominik Grolimund, Taylor Pearson, Codementor, hiten.eth, Neil Patel, 📁𝐦𝐫𝐯𝐧, Ben Tossell, Justin Jackson, Sachin Rekhi, Steven Sinofsky, Ryan Hoover
Lenny Rachitsky
How To Know If You've Got ✨Product/Market Fit✨
6 min · · Seven ways to tell if you've got PMF, and five frameworks to help you to find it if you don't · Shared by 246, including Florian Graillot, Stefan Weber, Dominik Grolimund, Gio Tiongson, Patrick Sanwikarja, Jonathan Kogan, Francesco Corea, yeon, Oliver Raduner, Amy Jo Kim, Chris Agro | Agrotising, dunschtig, Nathan Baschez 📧, Merkstatt@troet.cafe 📯
Growth.Design
Duolingo's User Retention: 8 Tactics Tested On 300 Million Users
· Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats and facts to help your product. · Shared by 232, including Mark Kaigwa, Victor Tolosa, UX Design Weekly, Stefan Weber, Dominik Grolimund
Casey Winters
What Is Good Retention: An Exhaustive Benchmark Study with Lenny Rachitsky
4 min · · What does good retention look like across different types of businesses. Lenny Rachitsky and I conducted an exhaustive research effort to find out. · Shared by 205, including Ritesh Chopra, James, Johannes Dornisch, John Egan, Abel Caballero Díaz, Gustaf Alströmer 🇺🇦, Dominik Grolimund, Kevan Lee 👋, Florian Graillot, Marc Garriga