I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following
In this day and age, it is almost impossible to do without our mobile devices and the applications that help make our lives easier. As our dependency on our mobile phone grows, the mobile application market has exploded with millions of apps vying for
Henning von VogelsangQuite a helpful guide. Be careful not to stick with questions that are too generalising. Your product may pose hurdles that can’t be covered with generalSee more questions. Also, one round does not cover it. Going through the same questions with different people after you addressed the issue is necessary to confirm that you were successful in addressing it. Lastly, don’t think that the results are all about solving problems. You might discover new potentials through customer interviews you weren’t aware of.