quicksprout.com
The Definitive Guide to Growth Hacking
7 min · · There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it. · Shared by 529, including Rodrigo Prior, Lorenz König, Rhys, Ha Duong, Tatjana Nebel, Grégoire Japiot 🌻, Aleksandra Wisniewska, Nico Lumma, Travis Murdock, Stephanie A Kowalski, Lord Travis Wright, Daniel Williams, Nando 💪🇦🇺🇦🇷, almagentia369, Helmi, Tibor Martini 🇺🇦 @tibor@mastodon.social, Raul Tiru 🌎, Shawn Venasse, L. Taylor Banks, Dominik Grolimund
Bloomberg
How Much of Your Audience Is Fake?
Summary · 19+ min · · When digital advertising first took off, businesses believed it would enable them to reach their target markets at a fraction of the cost of traditional advertising methods. This wasn’t the case. Business reporters Ben Elgin, Michael Riley, David Kocieniewski and Joshua Brustein reveal why online advertising isn’t always as lucrative as companies hope it would be. They explain how advertisers may unknowingly pay for ads that are mostly viewed by software on fake websites and describe the tactics some advertisers have begun using to protect their investments. getAbstract recommends this analysis to anyone with an interest in the evolution of online advertising. · Shared by 132, including Martin Steiger 🦈, Leslie D, Paulo Gaspar, George M 🇪🇺, Patrick Sanwikarja, Robin Good, Icefox, Kim Dik, John Battelle, Simon Wüthrich, Mark Kaigwa, Tibor Martini 🇺🇦 @tibor@mastodon.social, ThomNagy, Rico Wyder, Mathew Ingram, Klaus Eck
webprofits.agency
The Ultimate Guide to Email Sequences
20+ min · · Email sequences are one of the most under-utilized digital marketing tactics. This article shares what you need to know to leverage them in your campaigns. · Shared by 116, including Eleanor | The Copywriter, Regula Marti, Quim, Fabrizio Bianchi, Igor Varyvoda, Philippe Surber, Genialy Agency, Tris Hussey, Vincenzo Tremonte, Davy De Pauw, Jochen Burkhard, Helmi
brafton.com
Leading edge - from print to digital: The evolution of content marketing
3 min · · Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape. · Shared by 67, including Ron Sela, Peter Wennersten, Jochen Burkhard, Andrew Cunning, Sorin Amzu, John Jantsch, Rachel Miller | #InfluencerMarketing, Genialy Agency, Stephanie A Kowalski, Eleanor | The Copywriter, Daniel Jörg, samz
Lilach Bullock
How to measure ROI from your content marketing
20+ min · · Are you using content marketing to help promote your business? Just like with any other digital or offline marketing effort, you need to measure the results from your content marketing. Are your expenses justified? Are you getting the results you need and if not, how can they be improved? In this blog post, I’m going to show you how to measure your ROI from your content marketing. Why do you need to measure your content marketing ROI? Before you start measuring ROI: What are your goals? Using co · Shared by 113, including Amel Mehenaoui, Ron Sela, Andreas Heer, Miles Austin, Daniel Jörg, Rachel Miller | #InfluencerMarketing, Stephanie A Kowalski, Genialy Agency, Pulkit Gera, Thomas Power, Gérard Godin, Will Preston, Peter Wennersten, Matthew J. Adams, Sorin Amzu, Jochen Burkhard
dozendigital.com
The Ultimate Customer Acquisition Checklist
· Dozen Digital is a full-stack marketing group with an emphasis on agility,
data and execution · Shared by 393, including designshard, Moritz Meenen, Lord Travis Wright, Arne Keuning, Rodrigo Prior, David Luescher, Bjoern Negelmann, Herbert Bay, Parin Vachhani, Marcus Kuhn, Dez S. Papp, Greg Meyer, Nando 💪🇦🇺🇦🇷, David Butler, Mathias Böhm, Marc Gasser, Dominik Grolimund, Raul Tiru 🌎, Reto Laemmler, Shawn Venasse
Harvard Business Review
How GDPR Will Transform Digital Marketing
8 min · · Expect increased contextual advertising. · Shared by 281, including Nick Floro, Oleg Baskov, Eric B., Marsha Collier, Stephanie A Kowalski, Kevin_Indig, Ron McIntyre, Mark Kaigwa, Klaus Eck, Gabriele, Nils Hitze, Simon Wüthrich, Christian P. Stobbe, Thomas Power, Charlie Oliver, Carl Morris, Shawn Venasse, Antonio Vieira Santos, Merkstatt@troet.cafe 📯, 📁𝐦𝐫𝐯𝐧
brand24.com
Top 100 Digital Marketers 2019
· Over a year we analyzed 3.7M mentions to see who is Top 100 Digital Marketer 2019. Check who run marketing world! · Shared by 28, including Fanzo, Connecticut SEO, Marsha Collier, Rebekah Radice, Brian Solis, Jeff Bullas, Guy Kawasaki
Shane Barker
7 of the Best Digital Marketing Strategies for Startups
10 min · · Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital… · Shared by 53, including Peter Wennersten, CanIRank?, Connecticut SEO, Yazeed Al Oyoun, Andrew Mutavdzija, Remy Bataille, Sunil Neurgaonkar, samz