Many shoppers wandering the department store on Saturday are browsing. Some are buying. Most people the menswear assistant offers to help, decline. But one or two ask if a particular shirt or jumper…

Heather Lanier's daughter Fiona has Wolf-Hirschhorn syndrome, a genetic condition that results in developmental delays -- but that doesn't make her tragic, angelic or any of the other stereotypes…

What's the story your competitor doesn't want to tell?

We can be more grateful customers and build the kind of organisations that create them on purpose.

A strong strategic narrative enables us to prioritise the opportunities, plans and behaviours that align our vision and values with our customer's unmet needs.

Successful brands have a great story long before they have a grand plan.

Brand energy builds brand equity.

Build your darlings for the people you care about serving. Those people who will fall in love with how your work enables them to live the lives they want.

Is your marketing mindset limiting your ability to connect with and serve your customers better?

A good story changes how we think. A great story changes how we feel and what we do.

Even if we’re not in our ideal job, we often have the flexibility to be creative, choose our customers or design our day.

Too often we get caught up looking for certainty about a likely outcome before being willing to try.

Everyone, no matter how visible, who has a hand in creating the customer experience, speaks for your brand. It isn't only the star of the show who tells the story.

One of my first jobs was in the hospitality industry. We worked long hours, weekends and holidays for average pay. Staff turnover was high. It was hard for managers to motivate people. One of our best…

When we're no longer part of the assembly line, we are responsible for our effort, and how much to care, or not to care. The fruit of our labour becomes about more than the exchange of time for money.

Our culture reminds us that if we believe this, then we do or don't do, that. The job of the leader isn't to tell us what to do. It's to remind us who we are, so we can live that story.

Breakthrough ideas are never stumbled upon. They are passed from person-to-person. Our job isn't to be found. It's to make something worthy of talking about.

“and you’re in luck, since I’m just about anyone.” It’s time to start avoiding the Fiverr trap. You can fill your day as a freelancer taking easily accessible work fro…

Just because someone has the money to pay what you're charging doesn't mean they're your ideal customer.

One possibility is that the effort of taking a photo tricks us into thinking we've already paid adequate attention to the target of the photo. By Alex Fradera

Reinvent your business and rethink your marketing, by embracing your customer's worldview to help you tell a better brand story.

Disneyworld is stressful. The occasional visitor has far less fun than you might expect. That’s because without habits, every decision requires attention. And attention is exhausting. And it&…

We don't have to be clever enough to manipulate people to act. We have to be sincere enough to move them to act.

We tell better stories when we understand how customers' lives change in the presence of our product.