M.G. Siegler
The End of Podcasting’s Innocence
11+ min · · The Joe Rogan/Spotify deal is about leverage and ambition · Shared by 27, including Aldo Gnocchi, Graphic Mac, Scott Brinker, Thomas Power
blog.hubspot.de
Der erste eigene Podcast: Ein Leitfaden für Agenturen
11+ min · · In diesem Beitrag erfahren Sie, was Ihre Agentur zum Start eines erfolgreichen Podcasts benötigt – vom Equipment bis hin zur Promotion. · Shared by 7, including Aldo Gnocchi
Moz
The Not-So-Secret Value of Podcast Transcripts
4 min · · What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard… · Shared by 30, including Aldo Gnocchi, Cindy Krum 📱, Roland Bachmann, Carrie Hill 🗺️🎙️, Gerry Moran
Social Media Week
Nielsen Extends Its Consumer Insight Into Podcasting
2 min · · Podcast advertising is growing at five times the rate of direct response, and a major media player is rising to provide the insights necessary to succeed. · Shared by 8, including Aldo Gnocchi
The Verge
Spotify now allows advertisers to specifically target podcast listeners
2 min · · The podcast ad targeting begins · Shared by 23, including Daniel Jörg, Aldo Gnocchi
Migros
Podcast Chrut und Rüebli
1 min · · In nur zehn Minuten zum Nachhaltigkeits-Guru werden? «Chrut und Rüebli», der Podcast von Generation-M, machts möglich. · Shared by 10, including Aldo Gnocchi, Vincenzo Tremonte
a16z
Investing in the Podcast Ecosystem in 2019
Summary · 20+ min · · More and more people are listening to podcasts, but the industry is still young. Venture capital firm Andreesen Horowitz’s Li Jin, Avery Segal and Bennett Carroccio have compiled insightful data about podcasting. The format, they say, is still evolving, and they foresee many possible developments. Their report will intrigue even those who think they know a lot about podcasts. · Shared by 419, including Johannes Lenz, Aldo Gnocchi, ErmanTaylan.eth, Clemens M. Schuster, Daniel Lawniczak, Marcus Schwarze 🚀, Howard Getson, Dominik Grolimund, andrew chen, getAbstract, Kevan Lee 👋, Richard MacManus, Yvette Dubel, Chris Messina, Christophe Jean, Li Jin, Steven Sinofsky, Thomas Power