smartinsights.com
Choosing effective digital marketing KPIs
11+ min · · How to set digital marketing KPIs, create and set SMART KPIs and align your KPIs to the RACE planning model by Smart Insights. · Shared by 11, including Aldo Gnocchi
curatti.com
A New Marketing Funnel Is Taking Over [Infographic]
4 min · · A new marketing funnel is taking over, and it's completely different from the one you are or were familiar with. For decades, marketers patterned and built their strategies on the linear funnel where there's only one entrance (brand awareness) and exit (conversion) point throughout the purchasing journey. The primary goal was to acquire leads and lead them all the way down to the funnel. Once you purchase something, you’re basically on your own. No onboarding tools, customer retention content an · Shared by 8, including Robert Caruso, Aldo Gnocchi
globalwebindex.com
Customer Journey Mapping: How to Analyze the Path to Purchase Like a Pro
14+ min · · With consumers demanding more consistency and personalization from the brands they buy from, it's essential to track the footprints that count. In this guide, we outline the steps to take to create consumer-centric, data-driven maps that streamline your marketing spend. · Shared by 7, including Aldo Gnocchi