Lilach Bullock
How to promote a blog post: the ultimate guide
· So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’ · Shared by 754, including Su Franke, Rachel Miller | #InfluencerMarketing, Klaus Eck, LARRY ELKAN, designshard, Shawn Venasse, John Jantsch, Johannes Lenz, Connecticut SEO, Miles Austin, Sorin Amzu, Rodrigo Prior, Pulkit Gera, Steve Rayson, Thomas Power, Hans van Gent, Mark Kaigwa, Ron Sela, Jonathan Kogan
a16z
Investing in the Podcast Ecosystem in 2019
Summary · 20+ min · · More and more people are listening to podcasts, but the industry is still young. Venture capital firm Andreesen Horowitz’s Li Jin, Avery Segal and Bennett Carroccio have compiled insightful data about podcasting. The format, they say, is still evolving, and they foresee many possible developments. Their report will intrigue even those who think they know a lot about podcasts. · Shared by 419, including Johannes Lenz, Aldo Gnocchi, ErmanTaylan.eth, Clemens M. Schuster, Daniel Lawniczak, Marcus Schwarze 🚀, Howard Getson, Dominik Grolimund, andrew chen, getAbstract, Kevan Lee 👋, Richard MacManus, Yvette Dubel, Chris Messina, Christophe Jean, Li Jin, Steven Sinofsky, Thomas Power
curata.com
Content Curation Tools: The Ultimate List
8 min · · The Ultimate List of Content Curation Tools and accompanying map, is comprised of both business grade tools that support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the […] · Shared by 346, including Bjoern Negelmann, Helmi, Tris Hussey, Klaus Eck, Johannes Lenz, Ron McIntyre, Inurfacesuka Дедечка, Andrew Cunning, Mark Kaigwa, Katja Evertz, Bill Johnston, Oliver Gassner https://mastodon.social/@oliverg, Ron Sela, Jonathan Kogan, Andreas Heer, Markus Maurer, Stephanie A Kowalski, Lluís Codina, { Monah } 💡, John Jantsch
Backlinko
Content Marketing in 2020: The Definitive Guide
20+ min · · A complete guide to the biggest content marketing trends that you need to know in 2020, including video, social media, emerging content formats and more. · Shared by 251, including Stefan Diepolder, Michele Linn, LARRY ELKAN, Klaus Eck, Michael Musgrove, Mark Kaigwa, Aldo Gnocchi, Shawn Venasse, Daniel Schwarz, Chloe Abrasada, AJ Ghergich, Gabriele, Oliver Ewinger, Stephanie A Kowalski, Ilia Markov, Loz James, Julie Ewald, Katja Evertz
Backlinko
We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing
13+ min · · We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to … · Shared by 251, including Chloe Abrasada, Gianluca Diegoli, Marko Saric, Katja Evertz, Brian Honigman, Fanzo, Javi Cantón @javicanton@mas.to, Ste Davies, Cyrus, Tony Restell, Shawn Venasse, Connecticut SEO, Klaus Eck, Rand Fishkin, Talkwalker, Mark Kaigwa, Lilach Bullock, Julie Ewald, Gio Tiongson
Backlinko
We Analyzed 5 Million Google Search Results. Here's What We Learned About Organic CTR
13+ min · · An industry study that looks at Google's current organic CTR. · Shared by 184, including Single Grain | Start Growing, Gail Gardner, Marie-Christine Schindler, { Monah } 💡, Christophe Jean, AJ Ghergich, Aldo Gnocchi, Ron Sela, Niklaus Gerber, Mark Kaigwa, Ian Cleary, Joona Tuunanen 🇫🇮, Jonathan Kogan, George Waititu, Lluís Codina, Katja Evertz, Joan Lockwood, Cyrus
Content Marketing Institute
21 Books in 2019 That Make Great Reads for Content Marketers
11+ min · · Check out this list of 21 books that debuted in 2019 that content marketers found helpful and/or inspirational – Content Marketing Institute · Shared by 158, including Shawn Venasse, Cynthia Johnson, Builtvisible, Pam Didner, Julie Ewald, Rachel Miller | #InfluencerMarketing, Mark Kaigwa, Martin Jones, Melonie Dodaro, LARRY ELKAN, Matt Heinz, Ian M Calvert, Robert Rose, Gail Gardner, Mike Taylor, AJ Ghergich, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, Jonathan Kogan, Katja Evertz
Digiday
Publishers are growing audiences by producing less content
3 min · · Over the years, publishers have been reducing their output to focus on fewer stories of better quality, and this is paying off. · Shared by 134, including Josep M. Ganyet, Klaus Eck, Stowe Boyd, Mark Little, Vincenzo Tremonte, Mathew Ingram, Chris Moran, Konrad Weber, Robert Rose, Franziska Bluhm 💥, Merkstatt@troet.cafe 📯, Katja Evertz, Neal Schaffer | ニール・シェーファー, Oscar MacDonald, luis antónio santos, Nils Hitze, Thomas Knüwer, Tibor Martini 🇺🇦 @tibor@mastodon.social, Stephanie A Kowalski, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt
InVision
Scrap the user persona. Replace it with the storyboard.
11+ min · · Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative. · Shared by 134, including Davy De Pauw, Oliver Raduner, Lara Burriesci, Massimiliano Aroffo, Aldo Gnocchi, bouiboui, Gianluca Diegoli, designshard, Niklaus Gerber, Gerrit Eicker, Bernhard Huessy, Gabriele, Bill Johnston
Social Media Examiner
How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet
10 min · · Find a simple way to organize and align your strategy, workflows, and measurement to create an effective social media marketing plan. · Shared by 126, including Christopher S. Penn, Sandeep Raut, Tony Restell, Melonie Dodaro, Aldo Gnocchi, Gail Gardner, Madalyn Sklar Digital Marketing since 1996, Sprout Social, Josep M. Ganyet, Martin Jones, Oliver Raduner, Mari Smith, Tom Pick | #B2Bmarketing guy, Stephanie A Kowalski, Carlos Gil, Michael A. Stelzner, Teresa Heath-Wareing, Lluís Codina
withoutbullshit.com
10 top writing tips and the psychology behind them
· There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continued · Shared by 125, including Aldo Gnocchi, Gideonro, Arne Keuning, Bilal Aslam, Mike Taylor, Michael Musgrove, Matthew Turland, almagentia369, Tauno, Yza72, Katja Evertz, Stephanie A Kowalski, Phillip Murphy
MarketingProfs
Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
4 min · · Marketing Strategy - Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that… · Shared by 107, including Oliver Raduner, Thomas Power, Kelly Hungerford, Aldo Gnocchi, Matt Heinz, Gail Gardner, 🇺🇦Evan Kirstel #B2B #TechFluencer, Peter Schmidhuber, Chris Messina
Moz
The 55 Best Free SEO Tools For Every Task
14+ min · · There are literally hundreds of free SEO tools out there, so we focused on only the best and most useful to add to your toolbox. · Shared by 98, including Aldo Gnocchi, Mark Kaigwa, Katja Evertz, Cyrus, Lluís Codina, Connecticut SEO, 💥💥 Larson Reever🇺🇸, Marko Saric, Oliver Raduner, Builtvisible, Ian Lurie 🇺🇦 @ianlurie@mastodon.social, Quim
Darren Rowse
The Ultimate Guide To Creating Evergreen Content For Your Blog
17+ min · · Want your posts to keep bringing traffic to your blog for years to come? Then you should be creating evergreen content. And here's how to do it. · Shared by 97, including Tris Hussey, Katja Evertz, Stephanie A Kowalski, Shawn Venasse, Klaus Eck, LARRY ELKAN, Lluís Codina, Aldo Gnocchi
HubSpot
2018 Marketing Statistics, Trends & Data - The Ultimate List of Digital Marketing Stats
20+ min · · Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more. · Shared by 82, including Davy De Pauw, Simone Corsi 💻🚀, Aldo Gnocchi, Julia McCoy, Brittany Berger, Construct Marketing, Will Critchlow, 💥 Katie Martell, Lisa Loeffler, Davo ⚡, @nonprofitorgs / Nonprofit Tech for Good
Entrepreneur
How Much Should You Spend on Social Media Marketing?
2 min · · It's a valuable tool, but don't forget about these other (sometimes free!) ways to reach your clients. · Shared by 75, including Aldo Gnocchi, Jonathan Kogan, 🇺🇦Evan Kirstel #B2B #TechFluencer, Mari Smith, Gerrit Eicker, Prof. Arun Kumar वाघचौरे, Marsha Collier