Ad Age
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Zeta acquires DSP from Sizmek, takes aim at The Trade Desk
Zeta is upending its business, saying it will offer its first party data segments for free to agencies who use its software to buy programmatic ads
Watch the newest commercials on TV from Vans, Apple, Bridgestone and more
Vans wants you to “Keep it comfy” with a little help from its new ComfyCush soles.
These 7 brands are offering weed-related discounts and deals on 4/20
Brands such a Pizza Hut, Carl's Jr. and Dos Toros celebrate the cannabis "holiday" 4/20 with deals and discounts.
Nissan donates $112,000 to rebuild Notre-Dame
The pledge comes as the Japanese automaker seeks to repair strained relations with the French government.
‘Corngate’ escalates as AB InBev battles MillerCoors’ false-ad lawsuit
The federal court battle reveals some behind-the-scenes details about how the two brewers are reacting to the ad battle.
Ancestry removes ad amid backlash
Ancestry is removing an ad from its new campaign from Anomaly after public backlash of racial insensitivity
Ad vet Ben Price joins NBCU to oversee client partnerships
He is being tapped to develop custom solutions for marketers that utilize all of NBCU’s portfolio of broadcast, cable and digital assets.
Taco Bell and dancing street gangs fight the limitations of #TacoTuesday
A throwback spot from Deutsch pits fans of different shells against each other
NFL TV schedule practically sells itself
Fall slate tempts advertisers with grudge matches, hate-watch binges and the chance to play a part in history.
Gerard de Thame joins Mutt Film, Ed Morris moves to Riff Raff
Plus new talent at Honor Society, Greenpoint and more
Amazon and YouTube call a truce on streaming video, but face off…
The Day After As we noted in yesterday’s Wake-Up Call, both digital-scrapbooking platform Pinterest and video-conferencing software maker Zoom made their debuts as publicly-traded companies on…
Amazon launches free music streaming
The pro-bono service is meant to juice the sales of Alexa devices.
On Reddit, brands choose when to start—and end—the conversation
Brands such as Stackery, Under Armour and Samsung are figuring out how and when to engage users on a platform known for its fervent user base.
HBO rebukes Trump for ‘Game Over’ tweet on Mueller
The network reiterated its concerns about use of its trademark in politics.
Mother Nature shows a savage side in Apple's Earth Day spot
Filmmakers capture wild fury on the iPhone XS
To comment or not to comment on Reddit ads
Brands such as Stackery, Under Armour and Samsung are figuring out how and when to engage users on a platform known for its fervent user base.
Opinion: Marketing the good ole days remains powerful
Old is, well, gold. Memories of yesteryear continue to be effective messaging.
Watch the newest commercials on TV from Snapchat, Kia, Grey Goose and…
Kia sends it cars speeding across an otherworldly landscape in a spot with the tagline “The new species of soul.”
National Enquirer and sibling tabloids reportedly sold for $100 million
Embattled publisher American Media Inc. jettisons the publication after being accused of trying to blackmail the world’s richest man.
Marijuana bet paying off for alcohol giant Constellation Brands
The maker of Modelo and Corona has an investment in Canopy, which is buying one of the largest U.S. pot firms.
Zoom soars to $16 billion value in stock market debut
The skyrocketing shares made a billionaire of its founder—several times over
Amazon and Alphabet stop boycotting each other
The two tech giants will let their video services appear on each other’s streaming gadgets.
Rethinking TV attribution: The full-funnel approach
The advent of data-driven practices has brought the sensibilities of digital to television advertising. But let’s not lose sight of the true value of the medium.
Anomaly wins Johnnie Walker global account
Diageo consolidates the account, which had been run by 72andSunny globally but Anomaly in the U.S.