Adrian🇨🇭From user to job stories: focus on the job, rather than on the (biased) persona.
From: As Matt (aka persona), I want to be able to checkout quickly (=need).
To: When I’m at the store with two kids (=context), I want to checkout quickly (=job), so I don’t have to chase them around (=benefit)
While chatbots have been around since the early 90’s, this year they became completely synonymous with Facebook Messenger. Facebook brought automated, chat-based customer service into the mainstream at a time when businesses and buyers are obsessed with improving the customer experience.
Arca Majora 3 is derived from Arca Majora, an all-uppercase geometric sans-serif that is great for headlines, logotypes and posters. Sharp tips and bold stems—Arca Majora is perfect for high-impact communication.