Matt BodienI'm a proponent of design thinking, but this defense is more of a business pitch for why you should hire Ideo than a nice articulation of the meritsSee more of the design thinking approach. "Others don't execute it well. You need the right culture for it to work" is not the most inspiring argument. I absolutely believe these two things are true, but some (striking and or convincing) evidence of its efficacy would have been nice!
A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement.
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