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M for Marketing

Collection by Krishna

Moneycontrol

Britannia’s CMO Amit Doshi: Think like digital natives, don't bifurcate consumers between ‘digital’ and ‘non-digital’

7 min · Feb 7th · Shared by 10, including Krishna, Forbes India
tobii.com

Secret to an engaging car showroom

1 min · 2022-11-11 · Toyota used Tobii Pro eye tracking for marketing research. The study reveals how generational differences and the layout of a showroom influence car buyers. · Shared by 4, including Krishna
youtube.com

Don't Say Velcro

From 2021 · Shared by 6, including Krishna
Insider Business

34 trademarked brands that have become household names

10 min · 2022-07-23 · Gabriel Olsen/Getty ImagesDon't call any old frozen treat a Popsicle - that's a registered trademark of Unilever.Google, Taser, and Xerox are all examples · Shared by 4, including Krishna
Business Insider India🇮🇳

34 trademarked brands that have become household names

6 min · 2022-07-22 · Introduced in: 1960 Company: Sealed Air Corporation What it's supposed to be called: Air bubble packaging Bubble Wrap, in all its poppable glory, was originally called Air Cap. Its inventors first… · Shared by 4, including Krishna
trendyminds.com

What Happens When Brands Become Generic?

6 min · 2022-07-22 · “Excuse me, could you pass me a Tork, please?” If you’re like me, you’re asking yourself what the hell a Tork is. Well, it’s a brand of tissue. And if you’re like many people, you probably hear… · Shared by 4, including Krishna
Hustle_says

Why free stuff makes us irrational

6 min · 2022-05-08 · When something is free, people feel a positive glow — and standard cost-benefit analyses go out the window. · Shared by 1842, including Peter Herger, DP, Tamsen Webster, Message Strategist (she/her)
psychology
pricing
Most highlighted
In a study about free shipping in ecommerce, former Wharton School professor David Bell found that free shipping lulled buyers into financially unsound decisions.
Nieman Lab

“There was a trap built into the very principles that we got people excited about”: Jay Rosen and Rob Wijnberg…

6 min · 2021-08-05 · Shared by 54, including Jennifer Brandel, Krishna, Mathew Ingram, Aron Pilhofer (now here journa.host/@pilhofer), Nieman Foundation
media
The Hindu

Doctors cannot advertise online: Medical Council

1 min · 2021-07-09 · ‘Violations will be viewed seriously’ · Shared by 4, including Krishna
The Markup

Dark Patterns that Mislead Consumers Are All Over the Internet

6 min · 2021-06-03 · Think you can tell a dark pattern from an ethically designed prompt? Take our quiz to find out · Shared by 402, including Mark Kaigwa, David Gates, Christian Fauteux, Krishna, Jon Keegan 🇺🇦, Gabriele
digital life
design
technology
nudges
dark patterns
Most highlighted
dark pattern—design choices that steer people into decisions they may not have made under normal conditions.
Harvard Business Review

Are You Doing the SWOT Analysis Backwards?

5 min · From 2021 · Don’t worry about strengths and weaknesses until you’ve identified opportunities and threats. · Shared by 217, including JP Nicols 🇺🇸🇺🇦, Stephanie A Kowalski, Antonio Vieira Santos, Pascal Sulser, Krishna, Kevin Roberts, Howard Getson, davidabrock, Prof. Arun Kumar वाघचौरे, Jon Miller
business
startups
The Spectator

Rory Sutherland | The Spectator columnists & writers

3 min · From 2021 · Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column. · Shared by 4, including Krishna
VICE

'Why Do I Spend Weeks Avoiding Tasks That Will Take Me 10 Minutes to Do?'

7 min · From 2021 · Procrastinating has less to do with time management and more to do with mood management. · Shared by 507, including Krishna, Katja Evertz, Stephanie A Kowalski, Chris {he, they} , Stephan Woodtli, Gisele Navarro, 👨‍✈️ AA-Admiral ⚓🚀🌌, Ceferino Díaz
productivity
procrastination
Harvard Business Review

What Apple Gets Right with Its Smartwatch

4 min · From 2020 · A great product fulfills more than one need. · Shared by 4, including Krishna
Forbes

Wanamaker Was Wrong -- The Vast Majority Of Advertising Is Wasted

3 min · From 2020 · A very small proportion of your current and potential customers account for a very large proportion of your profitability. · Shared by 7, including Krishna
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