tobii.com
Secret to an engaging car showroom
1 min read · · Toyota used Tobii Pro eye tracking for marketing research. The study reveals how generational differences and the layout of a showroom influence car buyers. · Shared by 4, including Krishna
Business Insider
34 trademarked brands that have become household names
10 min read · · Gabriel Olsen/Getty ImagesDon't call any old frozen treat a Popsicle - that's a registered trademark of Unilever.Google, Taser, and Xerox are all examples · Shared by 4, including Krishna
Business Insider India🇮🇳
34 trademarked brands that have become household names
6 min read · · Introduced in: 1960 Company: Sealed Air Corporation What it's supposed to be called: Air bubble packaging Bubble Wrap, in all its poppable glory, was originally called Air Cap. Its inventors first… · Shared by 4, including Krishna
trendyminds.com
What Happens When Brands Become Generic?
6 min read · · “Excuse me, could you pass me a Tork, please?” If you’re like me, you’re asking yourself what the hell a Tork is. Well, it’s a brand of tissue. And if you’re like many people, you probably hear… · Shared by 4, including Krishna
Hustle_says
Why free stuff makes us irrational
6 min read · · When something is free, people feel a positive glow — and standard cost-benefit analyses go out the window. · Shared by 597, including David Papandrew, Tamsen Webster, Message Strategist (she/her)
Nieman Lab
“There was a trap built into the very principles that we got people excited about”: Jay Rosen and Rob Wijnberg…
6 min read · · Shared by 54, including Jennifer Brandel, Krishna, Mathew Ingram, Aron Pilhofer @pilhofer@journa.host, Nieman Foundation
The Hindu
Doctors cannot advertise online: Medical Council
1 min read · · ‘Violations will be viewed seriously’ · Shared by 4, including Krishna
The Markup
Dark Patterns that Mislead Consumers Are All Over the Internet
6 min read · · Think you can tell a dark pattern from an ethically designed prompt? Take our quiz to find out · Shared by 392, including Mark Kaigwa, David Gates, Christian Fauteux, Krishna, Jon Keegan, Gabriele
Harvard Business Review
Are You Doing the SWOT Analysis Backwards?
5 min read · · Don’t worry about strengths and weaknesses until you’ve identified opportunities and threats. · Shared by 217, including JP Nicols 🇺🇸🇺🇦, Stephanie A Kowalski, Antonio Vieira Santos - #SPS_Live, Pascal Sulser, Krishna, Kevin Roberts, Howard Getson, davidabrock, Prof. Arun Kumar वाघचौरे, Jon Miller
The Spectator
Rory Sutherland | The Spectator columnists & writers
3 min read · · Rory Sutherland is vice-chairman of Ogilvy Group UK. He writes The Spectator's Wiki Man column. · Shared by 4, including Krishna
VICE
'Why Do I Spend Weeks Avoiding Tasks That Will Take Me 10 Minutes to Do?'
7 min read · · Procrastinating has less to do with time management and more to do with mood management. · Shared by 503, including Krishna, Katja Evertz, Stephanie A Kowalski, Chris {he, they}, Stephan Woodtli, Gisele Navarro, 👨✈️ AA-Admiral ⚓🚀🌌, Ceferino Díaz
Harvard Business Review
What Apple Gets Right with Its Smartwatch
4 min read · · A great product fulfills more than one need. · Shared by 4, including Krishna
Forbes
Wanamaker Was Wrong -- The Vast Majority Of Advertising Is Wasted
3 min read · · A very small proportion of your current and potential customers account for a very large proportion of your profitability. · Shared by 7, including Krishna
