As personal relevance and viewer passion take center stage, here are five lessons to apply to your video advertising strategy.

We asked six industry leaders across strategy, media, and creative about how video viewership and content have evolved, and what it means for brands.

If measurement isn’t your top priority, these statistics will probably change your mind. Check out the latest measurement data from Think with Google.

Data, machine learning, and automation give travel marketing brands an opportunity to make some sense of the digital chaos.

Discover the three most common performance industry marketing challenges, and what your agency can do to overcome them.

We looked at digital measurement practices and discovered that no one has figured it out completely, but the best strategies had notable differences.

United is making video campaigns a key tool for its acquisitions marketing. We spoke with them to learn more about their new approach.

Explore the hidden motivations behind mobile gaming — and see why it is quickly becoming the future of leisure time.

In a world of abundant audience signals, how much customization is necessary for video ad creative to be effective? We’re here to help you find out.

Brands looking to boost live viewership may want to consider how they can use live streams to create or participate in major cultural moments.

The grocery industry is on the precipice of major change as grocery shopping moves online. Here’s what you need to know.

Tapping into audience behavior insights can lead to more effective video storytelling. Six creative directors share how they do just that.

Listen up, beauty brands: You have a huge advantage by being on YouTube. Let’s talk about how to connect with beauty fans on YouTube.

Creatives used to determine what works with gut instinct alone. See what Unskippable Labs has learned from reviewing 1,000 video ads each month.

How can brands reach women in their advertising all year round, and not just on International Women’s Day? Here are three starting points.

To better understand baby boomers, we talked to a group of them to discover how and why they’re using YouTube.

In almost every culture, kids, but especially girls, are taught that it’s not polite to self-promote. That’s why Google launched #IamRemarkable.

Since the launch of Better Ad Standards, we’ve been working with publishers to help them improve the ad experiences on their sites.

You can incorporate rich, timely search & inventory data into your product merchandising to be ready when a shopper shows intent.

There are many business growth strategies out there, but there’s one area where nearly every business has room to improve: the mobile site speed.

Mobile speed is important for your brand’s overall site performance. Here are four quick wins related to site imagery that can improve your mobile speed.

A winning mobile strategy involves more than a mobile version of your website. Here are five questions to consider to meet today’s mobile standards.

The Speed Scorecard compares your mobile website speed with your competitors using data to calculate the speed of thousands of popular sites in 11 countries.

Discover why refocusing on mobile experience, and prioritizing speed and accessibility helps deliver powerful customer experiences.