The Drum
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Publisher16 stories / day
10 questions with… Mark Lund, CEO UK of McCann Worldgroup
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks…
Ads We Like: AT&T mashes up westerns and kids’ movies in latest…
As the summer blockbuster scene heats up, AT&T is paying tribute to two of cinema’s most enduring genres — westerns and children’s movies — in the most humorous way possible.
Lyft axes CMO role as Joy Howard exits after eight months
Lyft has canned the role of chief marketing officer following the departure of incumbent Joy Howard, who has left the business after eight months in the job.
Ads We Like: Sony Bravia immerses viewers in an evocative river of…
Always creatively ambitious, Sony Bravia is once again employing the elements as a metaphor for the quality of its TV experience.
Comcast Business takes on office absurdity with help from NBCU and Broadway…
Comcast Business isn’t known for its funny business, which is why the internet, phone and tech provider looked to its partner NBC Universal (NBCU) and production company Broadway Video to bring a new…
Theresa May stands down as Brexit uncertainty still looms over UK ad…
Theresa May is to stand down as the prime minister of the UK by 7 June, opening up a leadership battle in her party and potentially a general election.
eSports trends brands must be aware of
A few statistics should cause marketing teams to worry about a generational shift that is happening in the world of sport and entertainment.
Eric Cantona educates travelling football fans in Hotels.com Champions League Final guide
Manchester United legend Eric Cantona has leaned into his extensive knowledge of the continent to teach English fans how to travel and enjoy the culture of Madrid for the Champions League final.…
Imgur eyes eSports brands as it plans multilingual European expansion
Image sharing website Imgur has recently signed deals with advertising sales companies, as the US-based company looks to grow its international presence.
Teens run the newsroom as The Daily Mirror returns to its campaigning…
The Daily Mirror has invited teens into its newsroom in an editorial play that has also piqued the interests of advertisers. Alison Phillips, editor of The Daily Mirror, discussed the campaign and her newfound working relationship with the Reach marketing team under chief marketing
Smartphone zombies: if you want to stop the thumb, you need to…
When dealing with smartphone zombies, if you want to stop the thumb, you need to feed the eyeball.
Facebook is cleaning up its content – but not for the sake…
Facebook has revealed the extent of its changes to content moderation. Yet despite qualms regarding overzealous censorship, advertisers are largely unmoved by the news – for once, it was not for their…
Ads We Like: Tanguru glosses over sexually uncomfortable situations in Tango spot
Marking its first activity in four years, Tango has unleashed Tanguru - a wise master who is summoned whenever a toe-curling awkward moment arises that need smoothing over.
Imgur eyes e-sports brands as it plans multilingual European expansion
Image sharing website Imgur has recently signed deals with advertising sales companies, as the US-based company looks to grow its international presence.
Thrive Market CEO: 'We are in the business of selling memberships'
Organic food delivery service, Thrive Market has one prodigious asset that nearly all marketers covet: more than 1,000 points of useful customer data that it harvests for everything from…
WHS Carpet: lessons brands can learn from the Twitter parody account
If you’re not familiar with the WHS Carpet Twitter account, think of disgruntled/highly amused Brits sharing photos of their shopping experiences.
The art and science of running your agency: the low down
The agency landscape is only becoming more convoluted and busy, as new areas of expertise arise and trends come and go. For agencies, that has led to increased competition for the most valuable…
Ensuring your hub content is a brand hero
Social media is a tightrope every brand walks — some confidently running, others crawling blindfolded, about to fall to their peril. I’ll be delving into what to look out for on social, from copyright…
CTI Digital acquires ecommerce agency Nublue
Digital agency CTI Digital has acquired Lancaster-based ecommerce specialists, Nublue. The announcement comes after six months of negotiations and in-depth business analysis, to align both…
TfL introduces WiFi tracking to improve ads
Transport For London (TfL) will soon collect depersonalised wifi data from commuters connected to wifi at 260 of its stations. The anonymised data will help TfL understand how people move through the…
GSK serves hayfever ads to digital screens in pollen warning areas
GSK has launched what it is claiming the be the UK’s first fully automated digital out of home ad – a campaign for anti-allergen brand Pirinase informed in real-time by MET Pollen Data.
Why women's football is a different ball game for sponsors, the media…
Football fans love to see an underdog triumph. Mythologized by the press and commoditized by advertisers, they live on as chest tattoos, their names given to babies. But there is no bigger underdog…
Europe is in tumult – but does the public care? Euronews' future…
The shattered glass doors of the Euronews offices on the Champs-Élysées, smashed arbitrarily for a third time by yellow vest protestors, are a sign of the fractious state of Europe and the…
BP celebrates 100 years in Australia with mobile game and promotional campaign
To commemorate a century in Australia, BP has released the BP Run mobile game app which will be promoted using an accompanying above-the-line campaign.