Trends are an inescapable facet of any consumer industry. While fashion is typically cyclical and is always influenced by the season, it’s far more difficult to understand how certain ingredients and…

Instagram today (March 19) launched its checkout feature, a function that will allow users to buy products directly from a brand's shoppable post without leaving the app.

The gatekeeper of Tesco’s £90m media spend has criticised publishers for failing to “take responsibility” for brands' safety online, saying too much of his budget is being spent on verification tools…

The Advertising Standards Authority (ASA) has banned an ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.

Appropriately held in the city of indulgence that is Las Vegas, Oracle’s 2019 Modern Customer Experience conference kicks off today (19 March) with the announcement of several upgrades to the Oracle…

London mayor Sadiq Khan has warned ad agencies that they will be called to arms to help the Remain campaign if there is to be a second referendum on the UK's exit from the EU.

That’s a wrap on SXSW 2019! Since launching 32 years ago, the festival has morphed into a branding and marketing Thunderdome of sorts bridging the worlds of film, tech and music and providing…

French football star Eric Cantona has returned to his old stomping ground after requisitioning an old sea fort to serve as a ‘Brexit Bunker’ for Brits seeking to hunker down away from the political…

People are more attuned than ever before to advertising. There’s widespread exhaustion with constant selling, and as a result people want to be sold to, they want to be talked to. This means brands…

Maya Rudolph sings “it’s not a tree’s duty to clean that booty” and other toilet paper-related rhymes in a new song for Seventh Generation. It’s the brand’s latest effort to get people to switch to…

Renowned magazine editor James Brown has shared with The Drum his plan to revitalise Four Four Two in an era where print has to adapt to survive and fight to thrive. For him, it is business as…

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions, including:…

Jungle Creations has branched out at Advertising Week with the formation of a full-service creative agency headed up by Dylan Davenport.

McDonald’s has continued its back to basics coffee campaign with another satirical dig at connoisseurs of caffeine, contrasting the over the top approach in most coffee ads with its own simplicity.

Britain’s stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.

As SXSW grows in size and value, so does its host city’s homeless population. The Drum explores what a tech festival looks like when you don’t have a hotel to sleep in the once the lights are switched…

A nationwide children’s treasure hunt championed by Cadbury has been pulled following objections from archeologists that it endangered the country’s heritage.

Ocean Outdoor has recorded a revenue increase of over 15% for its last financial year, following a spate of acquisitions across Europe, leading to a gross profit of £25.2 million.

WPP has taken its strategy of consolidation to New Zealand, merging Assignment Group with Y&R to create a New Zealand arm to its global business VMLY&R.

Australian media organisations have been taken to task for screening and publishing footage of the Christchurch mosque terror attack after their British counterparts pulled off a similar move.

Programmatic traders are being underutilized as most of their time is spent managing mundane complexities and disparate processes. There is also a lack of workflow and efficiency, as traders must…

Native advertising’s ability to blend in with an end-user’s content experience has made it extremely popular with brands. In fact, it’s so popular that native made up almost 60% of all digital display…

Campbell is launching four ad campaigns for its crunchy snack brands, including Cape Cod Chips, Kettle Brand Potato Chips, Snyder’s of Hanover, and Goldfish Epic Crunch, which were developed in…

Clothing catalogue Ambrose Wilson has teamed with Red C and MediaCity-based Chief Productions to create its latest DRTV campaign for its latest spring/summer range.