Tik Tok Know How

"TikTok will change the way your social media works — even if you’re avoiding it." - John Herrman, The New York Times
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Social Media Today
TikTok Shares New Insights to Assist in Marketing Campaign Planning2 min · Nov 2022 · TikTok has shared a range of new insights into ad performance and discovery in the app. · Shared by 28, including Stephanie A Kowalski, Robert Rose, Keith Keller, John Bardos, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt
The New Yorker
The Fast-Food Stars of TikTok7 min · Oct 2022 · With the right kind of videos, a job at Subway can become a gold mine. · Shared by 18, including Stephanie A Kowalski
food
SELF
TikTok Is Changing the Way We Talk About ADHD—For Better and Worse3 min · Oct 2022 · The app has shed much-needed light on the condition, but many of the videos are also misleading. · Shared by 227, including Stephanie A Kowalski, Nir Eyal
health
mental health
tiktok
adhd
Most highlighted
Girls with ADHD, who tend to be more forgetful or disorganized than hyperactive, often aren’t diagnosed until later on in life, studies suggest
Rest of World
India’s homegrown TikTok clones struggle to replicate Bytedance’s success5 min · Oct 2022 · Creators are instead gravitating toward Instagram and YouTube, which may eventually be the winners in the Indian short-video segment. · Shared by 21, including Matt Navarra, John Koetsier, Stephanie A Kowalski
Social Media Today
TikTok Launches ‘TikTok Academy’ Marketing Education Platform2 min · Oct 2022 · The courses provide key insight into how to make best use of TikTok for marketing. · Shared by 195, including Matt Navarra, Jessica Gioglio, Stephanie A Kowalski
social media marketing
The Atlantic
TikTok Politics and the Era of Embodied Memes8 min · Oct 2022 · Welcome to the vibes-based political culture · Shared by 250, including TaylorLorenz.Substack.com, Merkstatt@troet.cafe 📯, Carrie Brown, David Wallace-Wells, Katja Evertz, Stephanie A Kowalski
social media
culture
Moz
TikTok SEO: Understanding the TikTok Algorithm8 min · Oct 2022 · In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and… · Shared by 478, including Jessica Gioglio, Jamie Indigo 👾 100% Human Technical SEO, Neil Hart 💙, Neal Schaffer | ニール・シェーファー, Stephanie A Kowalski, Nicolas Babin, Aleyda Solis 🇺🇦
social media marketing
seo
Rest of World
TikTok creators are condensing Hollywood movies into minutes and getting millions of views3 min · Sep 2022 · With machine translation, dubbing apps, and VPNs, Chinese creators are shortening movies for Americans. · Shared by 259, including Anthony Hamelle, Rasmus Kleis Nielsen (offline, on parental leave), Matt Navarra, Stephanie A Kowalski, Jessica Gioglio, Merkstatt@troet.cafe 📯
social media
The Verge
How platforms turn boring5 min · Sep 2022 · How to tell when a platform is going bad. · Shared by 277, including Danny Goodwin, Dominic Grzbielok, Karen K. Ho, TaylorLorenz.Substack.com, John Herrman, @annagrigoryan.bsky.social, Andrew Davis, Josh Constine 📶🔥, Mathew Ingram, Josh Elman, Andreas Spiegler, Stephanie A Kowalski, Mac McCann, Ines Bieler
technology
social media
digital life
Sprout Social
14 TikTok tools to amplify your social video strategy8 min · Sep 2022 · Use these TikTok tools to boost your video strategy and grow your social presence. This list includes tools like analytics, video editing and more. · Shared by 94, including Stephanie A Kowalski, Katja Evertz
social media marketing
Content Marketing Institute
TikTok: Time To Get Serious About Its Content Marketing Promise?8 min · Sep 2022 · TikTok might reshape your content – even if you never share a video there. Here’s why you can’t afford to ignore the social platform – Content Marketing Institute · Shared by 111, including Cyril Coste #DigitalTransformation, Erika Heald | Content Marketer | Writer, Andy Crestodina, Stephanie A Kowalski, Neal Schaffer | ニール・シェーファー, Neil Hart 💙, Andrew Davis, ellie-kempton, AJ Ghergich, Robert Rose
content marketing
UX Collective
I was on TikTok for 30 days: it is manipulative, addictive, and harmful to privacy17+ min · Jul 2022 · What is behind the extraordinary growth and usage of the app · Shared by 142, including Stephanie A Kowalski, 👨‍✈️ AA-Admiral ⚓🚀🌌, Rand Fishkin, Oliver Raduner
privacy
CMSWire.com
What You Need to Know About Marketing on TikTok6 min · Aug 2022 · Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome. · Shared by 32, including Stephanie A Kowalski, Robert Rose, Neal Schaffer | ニール・シェーファー, Thomas Pleil, Rachel Miller | #InfluencerMarketing
Moz
Is TikTok Going to Replace Google?6 min · Aug 2022 · User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now, the next step for TikTok seems… · Shared by 600, including Gisele Navarro, Aleyda Solis 🇺🇦, Stephanie A Kowalski, AJ Ghergich
seo
social media marketing
The New Yorker
TikTok and the Fall of the Social-Media Giants6 min · Jul 2022 · Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. · Shared by 1070, including Brian Clark 🤙, Nir Eyal, Jane, Mark Tabladillo PhD, Felix M, luis antónio santos, Dirk von Gehlen 🤷🏻‍♂️, Marsha Collier, Timothy Caulfield, Stephanie A Kowalski, Chris Gledhill, Matt Navarra, Chad S. White, Theodora (Theo) Lau - 劉䂀曼 🌻
business
technology
social media
shopify.com
How To Use TikTok: The Ultimate Beginners Guide11+ min · Aug 2022 · From uploading your first viral video to effects, sounds, and duets; here is a guide to everything a budding creator needs on how to use TikTok. · Shared by 241, including Stephanie A Kowalski
social media marketing
howto
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Tik Tok Know How

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