Tik Tok Know How
"TikTok will change the way your social media works — even if you’re avoiding it." - John Herrman, The New York Times
Collection by Stephanie A Kowalski
Protocol
On TikTok, companies are becoming creators
~16 min read · Jan 11th · Companies looking to get on TikTok should learn to be part of the TikTok community, not a brand advertising on it.
Digiday
How small businesses are using TikTok to build brand awareness and sales
2 min read · Jan 13th · As TikTok has continued to grow in recent years, marketers and businesses have focused on the platform, often as a way to diversify their social media mix.
TechCrunch
TikTok to rank as the third largest social network, 2022 forecast notes
2 min read · 2021-12-20 · A new forecast has dubbed TikTok as the world’s third-largest social network, just behind Facebook and Instagram. In its inaugural forecast on TikTok’s global install base, Insider Intelligence — the…
Social Media Examiner #SMMW22
TikTok Growth Projections and the Opportunity With Gen Z : Social Media Examiner
2021-12-24 · Discover why TikTok is an untapped resource for marketers including who uses it, how it's growing, and what other marketers think of the platform.
The New York Times
How TikTok Reads Your Mind
10 min read · 2021-12-06 · It’s the most successful video app in the world. Our columnist has obtained an internal company document that offers a new level of detail about how the algorithm works.
The Walrus
Everybody Hates Millennials: Gen Z and the TikTok Generation Wars
8 min read · 2021-02-09 · The video-based platform may not have created generational animosity, but it’s happy to fan the flames
The Verge
How an Excel TikToker manifested her way to making six figures a day
20+ min read · 2021-11-30 · Kat Norton built an Excel training business after going viral.
Social Media Examiner #SMMW22
TikTok Growth and How Marketers Are Responding : Social Media Examiner
2021-11-26 · Explore insightful data on TikTok and how both users and marketers are responding to this growing platform.
Guardian Books
‘It is surreal’: the five-second book reviews going viral on TikTok
4 min read · 2021-11-16 · With 26bn views – and the ability to influence global sales – the social media app’s reading corner #BookTok is not as niche as it seems
WIRED
The Sneaky Way TikTok Is Connecting You to Real-Life Friends
2 min read · 2021-11-12 · The social network got huge by ignoring who you know. That's increasingly no longer the case.
Social Media Examiner #SMMW22
TikTok Strategy: A Proven Growth Plan : Social Media Examiner
2021-11-11 · Learn a four-step method for creating TikTok content that will help you achieve your business goals.
Rest of World
Ideas | She drew millions of TikTok followers selling a fantasy of rural China. Politics intervened
5 min read · 2021-11-01 · Li Ziqi’s fans span from the U.S. to Bangladesh. But behind the camera, she is just another player in China’s platform economy.
Social Media Examiner #SMMW22
Getting Started With TikTok Ads: What Marketers Need to Know : Social Media Examiner
2021-10-19 · Learn how to use TikTok collection ads, dynamic showcase ads, and lead generation ads to boost your marketing and sales goals.
Rest of World
Instagram has largely replaced TikTok in India, and erased working-class creators
6 min read · 2021-10-06 · “TikTok was a canteen; Instagram is a café. But the canteen has better food, and the café serves costly coffee that not everyone drinks.”
Los Angeles Times
How, exactly, do influencers make money? And how much? She'll tell you
7 min read · 2021-09-23 · Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.
The Block
TikTok announces NFT collection led by top creators
1 min read · 2021-09-30 · TikTok is launching an NFT collection that will see its top content creators partner with top NFT creators.
