Tik Tok Know How

"TikTok will change the way your social media works — even if you’re avoiding it." - John Herrman, The New York Times
Los Angeles Times
How, exactly, do influencers make money? And how much? She'll tell you7 min read · Sep 23rd · Meet Lynette Adkins. She's part of a new crop of creators focusing their content on the how-to of the business: making money from an online following.
creator economy
The Block
TikTok announces NFT collection led by top creators1 min read · Sep 30th · TikTok is launching an NFT collection that will see its top content creators partner with top NFT creators.
creator economy
Social Media Today
6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]1 min read · Aug 22nd · TikTok has shared a collection of some of the most effective brand storytelling formats for the platform.
marketing
SearchEngineJournal®
TikTok Reveals What Makes A High Performing Ad On Its Platform2 min read · Sep 6th · TikTok has published 4 best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.
content marketing
tiktok
Social Media Today
TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools2 min read · Aug 24th · The new AR effects platform is currently in early testing.
virtual reality
Content Marketing Institute
22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces8 min read · Sep 2nd · Before you leap into TikTok, Clubhouse, Spotify, or any new social space, look over this advice to decide if it makes sense for your brand – Content Marketing Institute
Social Media Today
TikTok Shares New Insights into Usage Trends, and its Impact on Audience Behaviors [Infographic]1 min read · Aug 31st · The report highlights key usage trends, and what users are looking for in the app.
TechCrunch
TikTok is building its own AR development platform, TikTok Effect Studio2 min read · Aug 23rd · Both Facebook and Snap offer tools that allow developers to build out augmented reality (AR) experiences and features for their own respective family of apps. Now, TikTok is looking to do the same.…
virtual reality
Social Media Examiner #SMMW22
Using TikTok Spark Ads: A Marketer's Guide : Social Media ExaminerAug 24th · Learn why TikTok spark ads are important and how to use them to amplify user-generated content that mentions your business, products, or services.
upload-magazin.de
Danke, TikTok: Vertikale Videos übernehmen Instagram, YouTube & Snapchat8 min read · Aug 16th · Wie gut sind die TikTok-Kopien von Instagram, YouTube und Snapchat? Wir stellen sie vor und erklären, wie Unternehmen sie nutzen können.
fachjournalist.de
TikTok für Journalist:innen6 min read · Aug 11th · Keine andere App wurde im Jahr 2020 und im erstem Quartal 2021 häufiger heruntergeladen und installiert als die Kurzvideo-App TikTok. Die Plattform erreicht inzwischen ein Publikum von rund 700…
tiktok
social media
Vox
The blandness of TikTok’s biggest stars5 min read · May 18th · Or, how algorithms reward mediocrity.
social media
society
tiktok
Most highlighted
we’re seeing is the lowest common denominator of what human beings want to look at, appealing to our most base impulses and exploiting existing biases toward thinness, whiteness, and wealth.
This isn’t about who “deserves” fame, because celebrity has always been a rigged game. It’s more about what we should expect from the people we make famous.
pop culture is being increasingly determined by algorithm
Every
Instagram can’t recreate TikTok’s Magic8 min read · Jun 4th · The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.
creator economy
TechCrunch
TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’5 min read · Jun 3rd · A change to TikTok’s U.S. privacy policy on Wednesday introduced a new section that says the social video app “may collect biometric identifiers and biometric information” from its users’ content.…
privacy
digital life
social media
Most highlighted
The policy also notes this part of the data collection is for enabling “special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations
Open Culture
Art Historian Provides Hilarious & Surprisingly Efficient Art History Lessons on TikTok2 min read · May 31st · @_theiconoclassIf youse come at me again for my Australian pronunciation I swear 😂 #arthistory #arthistorytiktok #baroque♬ original sound - AyseDeniz Art Historian Mary McGillivray believes art…
art
The New York Times
TikTok, the Fastest Way on Earth to Become a Food Star8 min read · May 24th · The app offers explosive growth for content creators. Gen Z cooks are taking advantage.
food
social media
Tik Tok Know How

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