Tik Tok Know How
"TikTok will change the way your social media works — even if you’re avoiding it." - John Herrman, The New York Times
Collection by Stephanie A Kowalski
Content Marketing Institute
TikTok: Time To Get Serious About Its Content Marketing Promise?
8 min read · Sep 12th · TikTok might reshape your content – even if you never share a video there. Here’s why you can’t afford to ignore the social platform – Content Marketing Institute · Shared by 97, including Cyril Coste #DigitalTransformation, Erika Heald | Content Marketing Consultant, Andy Crestodina, Stephanie A Kowalski, 🇺🇦 Neal Schaffer #StandWithUkraine, Neil Hart 💙, Andrew Davis, ellie-kempton, AJ Ghergich, Robert Rose
UX Collective
I was on TikTok for 30 days: it is manipulative, addictive, and harmful to privacy
~16 min read · Jul 30th · What is behind the extraordinary growth and usage of the app · Shared by 142, including Stephanie A Kowalski, 👨✈️ AA-Admiral ⚓🚀🌌, Rand Fishkin, Oliver Raduner
CMSWire.com
What You Need to Know About Marketing on TikTok
6 min read · Aug 8th · Marketing on TikTok is a must for brands targeting younger generations. But the video-based platform comes with some challenges you'll have to overcome. · Shared by 32, including Stephanie A Kowalski, Robert Rose, 🇺🇦 Neal Schaffer #StandWithUkraine, Thomas Pleil, Rachel Miller | #InfluencerMarketing
Moz
Is TikTok Going to Replace Google?
6 min read · Aug 31st · User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now, the next step for TikTok seems… · Shared by 227, including Gisele Navarro, Aleyda Solis 🇺🇦, Stephanie A Kowalski, AJ Ghergich
The New Yorker
TikTok and the Fall of the Social-Media Giants
6 min read · Jul 28th · Facebook is trying to copy TikTok, but this strategy may well signal the end of these legacy platforms. · Shared by 256, including Brian Clark, Nir Eyal, Jane, Mark Tabladillo PhD, Felix M, luis antónio santos, Dirk von Gehlen, Marsha Collier, Chris Gledhill | gledhill.eth, Stephanie A Kowalski, Timothy Caulfield, Matt Navarra, Chad S. White, Theodora (Theo) Lau - 劉䂀曼 🌻
shopify.com
How To Use TikTok: The Ultimate Beginners Guide
~11 min read · Aug 22nd · From uploading your first viral video to effects, sounds, and duets; here is a guide to everything a budding creator needs on how to use TikTok. · Shared by 149, including Stephanie A Kowalski
Jan Firsching 🦦™️
TikTok hat die höchste Verweildauer aller sozialer Netzwerke
2 min read · Jul 13th · TikTok hat eine Verweildauer von 95 Min. pro Tag und liegt deutlich vor YouTube. Noch deutlicher vor Instagram mit den meisten Power-Usern · Shared by 11, including Stephanie A Kowalski
Scott Galloway
TikTok: Trojan Stallion
~12 min read · Jul 8th · Late in the Revolutionary War, Benjamin Franklin published a report detailing how the British army had enlisted Native American tribes to commit atrocities against settlers. One tribe, he reported,… · Shared by 173, including Stephanie A Kowalski, John Nosta, 💥 Katie Martell
Social Media Today
New Study Highlights the Significant Variance in Top Creator Earnings on YouTube Versus TikTok
3 min read · Jul 8th · Creators can earn a lot more money on YouTube than they can on TikTok, which could become a bigger concern for the app. · Shared by 70, including Stephanie A Kowalski
Jan Firsching 🦦™️
Unterschiede von Creator*innen auf TikTok, Instagram & YouTube
3 min read · Jun 28th · Gibt es Unterschiede bei Creator*innen auf YouTube, TikTok & Instagram? Ja, z.B bei der Demografie, Followern & der Geschlechterverteilung · Shared by 14, including Stephanie A Kowalski
milkkarten.substack.com
This Restaurant Is Using TikTok to Reach New Customers
8 min read · Jun 2nd · Featuring an interview with the team at Ggiata, a neighborhood Italian deli with over 22k TikTok followers. · Shared by 49, including 👨✈️ AA-Admiral ⚓🚀🌌, Thomas Pleil, Stephanie A Kowalski
HubSpot
Best TikTok Hashtags in 2022 [Ultimate Guide]
4 min read · Jun 22nd · Learn about the power of TikTok hashtags in 2022 and see which ones are most popular on the platform. · Shared by 15, including AJ Ghergich, Stephanie A Kowalski, Robert Rose
socialinsider.io
11 TikTok Content Ideas for All Businesses
5 min read · Jun 7th · Explore these TikTok content ideas & never run out of things to post again! Create catchy videos, earn followers, and establish yourself as a market leader. · Shared by 7, including Stephanie A Kowalski, 🇺🇦 Neal Schaffer #StandWithUkraine
Jan Firsching 🦦™️
TikTok Algorithmus mit Altersfreigabe für Inhalte & Empfehlungen
2 min read · Jun 10th · TikTok Inhalte bekommen Altersfreigabe. So wird gewährleistet , dass jüngere Nutzer*innen geschützt und Inhalte gezielter ausgespielt werden · Shared by 8, including Stephanie A Kowalski
demandcurve.com
TikTok Ads Guide: How to Acquire Customers With TikTok Advertising
~14 min read · May 28th · Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign. · Shared by 175, including Stephanie A Kowalski, Thomas Pleil, Neil Hart 💙, Katja Evertz
Scott Galloway
TikTok Boom | No Mercy / No Malice
7 min read · May 20th · I recently vacationed with friends. As we were wrapping lunch one day, my friend said, “Watch this.” His 11-year-old son walked to the couch and lay on his side. With his arm extended in front of him… · Shared by 218, including Katja Evertz, Gerd Leonhard, Markus Maurer, David Papandrew, Merkstatt, Zoe Scaman, Stephanie A Kowalski, Lelio Simi
