6 min read · Jul 20th · Ein Gastbeitrag von Sebastian Lugert, Autor und Marketing-Experte Wie wichtig ist es für dein Unternehmen, auf Social Media möglichst viele Likes oder andere Interaktionen zu erhalten? Viele würden…
3 min read · Jun 11th · Zu den Algorithmen von Instagram kursieren viele Vermutungen und Fehlinformationen. In der neuen Serie liefert Instagram Informationen zu diesem Thema und erklärt einige Hintergründe zur App.
4 min read · Apr 18th · Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’
With the advent of the “shelfie”, a social media phenomenon where people share pictures of their shelves, the cover found yet more limelight. And photographs of books, or books in piles – either yet to be read or recently read – have become a social media trope.
So has this focus on the cover ushered in a golden era for book-cover design? Morrison has been designing book covers since 2006 and feels now is the most exciting time. When people used to ask her for design ideas, “it would always be, ‘We don’t want it to look too weird or unusual’.” But today, a lot of the briefs are: ‘We want something completely fresh’.”
3 min read · Apr 14th · Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is not enabling or…
The argument for keeping Likes was more prevalent among the influencer community, where creators used the metric in order to communicate their value to partners, like brands and advertisers.