Content Creation
"Content creation is the contribution of information to any media and to digital media for an end-user/audience in specific contexts." – wikipedia
Collection by Stephanie A Kowalski
The New York Times
We Have a Creativity Problem
5 min read · Apr 16th · Outwardly, we praise innovation. Inwardly, we harbor a visceral aversion to it, studies have found.
Reader View · Shared by 62, including Zoe Scaman, davidabrock, Scott Brinker, Stowe Boyd, Craig Brown, PhD, Nigel Warburton 🧡 #RejoinEU 🇺🇦, Matt Heinz
Content Marketing Institute
How To Use Agile Marketing for a More Productive (and Happier) Content Team
7 min read · Apr 20th · Agile marketing may be the answer to your content operations questions. Read this guide for tips and advice on how to implement it – Content Marketing Institute
Reader View · Shared by 33, including Robert Rose, Stephanie A Kowalski, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Semrush
10+ Ways to Create Powerful Content for Your Niche Business [Semrush Research]
~12 min read · Apr 14th · Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.
Reader View · Shared by 141, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Michael Kolade, Stephanie A Kowalski, Thomas Pleil
Content Marketing Institute
For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]
4 min read · Apr 15th · Try these active listening techniques to get a clearer picture of what your audience needs to hear (instead of what your brand wants to say) – Content Marketing Institute
Reader View · Shared by 38, including AJ Ghergich, Stephanie A Kowalski, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Tom Martin, Robert Rose
eatmy.art
Animation. For everyone.
2 min read · Apr 13th
Reader View · Shared by 20, including Hans Bickhofe, Rand Fishkin, Chris Agro | Agrotising, Stephanie A Kowalski, Esther Schindler
Content Marketing Institute
Think Outside the Search Box for SEO Keyword Opportunities
5 min read · Apr 12th · Develop an SEO strategy that works even when your site’s domain authority is low. – Content Marketing Institute
Reader View · Shared by 30, including Stephanie A Kowalski
Mark Schaefer
I just built a content showroom
2 min read · Apr 7th · My website is over-stuffed. So I needed a content showroom to get my work in the hands of those who need it most! My website is over-stuffed. So I needed a content showroom to get my work in the hands…
Reader View · Shared by 9, including Stephanie A Kowalski
Content Marketing Institute
Skyscraper Content the Right Way: How To Truly Help Your Readers
5 min read · Apr 11th · The original concept of skyscraper content was brilliant. Its overuse and misuse are making it a menace. Use it the right way – Content Marketing Institute
Reader View · Shared by 28, including Stephanie A Kowalski
erikhoel.substack.com
The future of literature is video games
~12 min read · Mar 30th · Or is it the other way around?
Reader View · Shared by 63, including Rand Fishkin, Ines Bieler, Stephanie A Kowalski
Buffer
A Simple Guide to Creating a Social Media Content Strategy
6 min read · Mar 28th · Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are…
Reader View · Shared by 90, including Daniel Schwarz, Evan Kirstel the $B2B Techfluencer, Stephanie A Kowalski
Content Marketing Institute
A 4-Step Customer Journey Map Process for Better Content Results [Template]
8 min read · Apr 4th · Build a customer journey map to lead your audience to the content they need and the actions you want them to take with these tips from the Content Marketing Institute.
Reader View · Shared by 76, including Stephanie A Kowalski, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Thomas Pleil, Kate Nasser, Oliver Raduner, AJ Ghergich, Robert Rose
Content Marketing Institute
How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)
6 min read · Mar 16th · What you need to know about the impact of Web 3.0 concepts like NFTs, blockchain, and metaverse on the future of content marketing – Content Marketing Institute
Reader View · Shared by 75, including AJ Ghergich, Stephanie A Kowalski, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Kelly Hungerford 🌻, Robert Rose, Gero Pflüger
bettermarketing.pub
20 Copywriting Tips You Should Hang On Your Wall 🧵
~11 min read · Mar 16th · Over the past 8 years, my “words” have generated millions of dollars in revenue.
Reader View · Shared by 405, including Stephanie A Kowalski, Katja Evertz, Thomas Pleil, Michael Kolade
Ann Handley
Brilliant Creative on a Tiny Budget: 5 Examples from an Unlikely Source
4 min read · Mar 4th · How do you get your marketing message out there when you have a limited budget? These examples from an unlikely source offer brilliant examples.
Reader View · Shared by 138, including Stephanie A Kowalski
Content Marketing Institute
How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]
5 min read · Mar 4th · Try this screenplay-inspired storytelling technique to include product details in your content marketing without boring your audience – Content Marketing Institute
Reader View · Shared by 53, including AJ Ghergich, Robert Rose, Michelle Garrett (she/her), Stephanie A Kowalski
Content Marketing Institute
5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out
8 min read · Mar 1st · Walk through and watch Andrew Davis’ video creation process. Get his tech tips and tactical shortcuts to level up your videos. – Content Marketing Institute
Reader View · Shared by 90, including Ami Measel, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Michael Kolade, Robert Rose, bernieborges, Gero Pflüger, Stephanie A Kowalski
