Content Creation
"Content creation is the contribution of information to any media and to digital media for an end-user/audience in specific contexts." – wikipedia
Collection by Stephanie A Kowalski
Salon
How to cultivate creativity as an adult, according to an expert
9 min read · Apr 26th
Reader View · Shared by 671, including Ines Bieler, Stephanie A Kowalski, Katja Evertz
Ahrefs
How to Create a Content Map: Traditional Way & Ahrefs’ Way
~11 min read · Apr 26th · Two tried and tested ways.
Reader View · Shared by 64, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, AJ Ghergich, Katja Evertz, Thomas Pleil, Oliver Raduner
Content Marketing Institute
Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]
5 min read · Apr 29th · You’ve heard the advice, “Don’t build your home on rented land.” Find out what it means (and doesn’t mean) for your content program – Content Marketing Institute
Reader View · Shared by 22, including LARRY ELKAN, Robert Rose, Matt Heinz, Stephanie A Kowalski
Benji Hyam
The Typical Approach to B2C Content Marketing Drives Minimal Business Value. Here’s Why and How to Fix It.
~18 min read · Apr 21st · The typical approach to B2C content marketing drives minimal business value. Here's why and how to fix it.
Reader View · Shared by 102, including Stephanie A Kowalski
Jan Firsching 🦦™️
Social-Media-Redaktionsplan: Mit Effizienz zum Content-Erfolg!
6 min read · Apr 28th · Ein Social-Media-Redaktionsplan hilft dabei zielgruppenrelevanten Content zum richtigen Zeitpunkt zu veröffentlichen.
Reader View · Shared by 14, including Stephanie A Kowalski
Content Marketing Institute
7 More Ways to Curate Content Like a Pro [New Examples]
7 min read · Apr 27th · Try these content curation tips and examples for an efficient way to fill your content calendar and add value for your audience – Content Marketing Institute
Reader View · Shared by 170, including Stephanie A Kowalski, Pierpaolo Alessio, Michael Kolade, Gero Pflüger
Andy Crestodina
Wine & Webinar
Apr 22nd · They are a key success factor, no matter the channel, search, social or email. Veteran content pros know that visuals make the difference between good and great marketing outcomes. Let’s take a close…
Shared by 10, including Stephanie A Kowalski, Michelle Garrett (she/her)
Ahrefs
Content Optimization: The Complete Guide
9 min read · Apr 20th · Improve content performance.
Reader View · Shared by 138, including Stephanie A Kowalski, Katja Evertz, Thomas Pleil, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Philippe Surber, Michael Kolade
buzzsumo.com
300M Articles: 18 Awesome B2B Content Marketing Examples
20+ min read · Apr 25th · We’ve reviewed 3,066,818 pieces of B2B content, and found the top performing content types and marketing examples from over the last year.
Reader View · Shared by 56, including Rachel Miller | #InfluencerMarketing, Lee Odden - B2B Marketing, Jonathan Kogan, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Evan Kirstel the $B2B Techfluencer, Tom Pick | #B2Bmarketing guy, Stephanie A Kowalski, Oliver Raduner
Content Marketing Institute
7 Questions Every Writer Should Ask To Craft an Effective Lead
5 min read · Apr 25th · Boring, generic, or cumbersome leads won’t entice readers or satisfy your brand’s content marketing goals. Here’s how to write intros that will. – Content Marketing Institute
Reader View · Shared by 53, including Stephanie A Kowalski, Thomas Pleil, Christoph Trappe, Gero Pflüger
The New York Times
We Have a Creativity Problem
5 min read · Apr 16th · Outwardly, we praise innovation. Inwardly, we harbor a visceral aversion to it, studies have found.
Reader View · Shared by 62, including Zoe Scaman, davidabrock, Scott Brinker, Stowe Boyd, Craig Brown, PhD, Nigel Warburton 🧡 #RejoinEU 🇺🇦, Matt Heinz
Content Marketing Institute
How To Use Agile Marketing for a More Productive (and Happier) Content Team
7 min read · Apr 20th · Agile marketing may be the answer to your content operations questions. Read this guide for tips and advice on how to implement it – Content Marketing Institute
Reader View · Shared by 33, including Robert Rose, Stephanie A Kowalski, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Semrush
10+ Ways to Create Powerful Content for Your Niche Business [Semrush Research]
~12 min read · Apr 14th · Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.
Reader View · Shared by 141, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Michael Kolade, Stephanie A Kowalski, Thomas Pleil
Content Marketing Institute
For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]
4 min read · Apr 15th · Try these active listening techniques to get a clearer picture of what your audience needs to hear (instead of what your brand wants to say) – Content Marketing Institute
Reader View · Shared by 38, including AJ Ghergich, Stephanie A Kowalski, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Tom Martin, Robert Rose
eatmy.art
Animation. For everyone.
2 min read · Apr 13th
Reader View · Shared by 20, including Hans Bickhofe, Rand Fishkin, Chris Agro | Agrotising, Stephanie A Kowalski, Esther Schindler
Content Marketing Institute
Think Outside the Search Box for SEO Keyword Opportunities
5 min read · Apr 12th · Develop an SEO strategy that works even when your site’s domain authority is low. – Content Marketing Institute
Reader View · Shared by 30, including Stephanie A Kowalski
