4 min read · 2020-12-04 · When you’re struggling to come up with a fresh sentence, concept or product, it’s too easy to think all the great ideas have been used up. Well, that’s not true, says marketer and…
4 min read · 2020-07-20 · Think outside the (Zoom) box.
One advantage of working remotely is that it’s now easier to bring in a broader group of participants. You have to do this carefully, though. Don’t start with a list of people you want involved in your brainstorming session. Instead, identify the roles and expertise you want, and then find people who fit that description. Ask your colleagues for recommendations of people you might not know who have relevant expertise. This will help you ensure that the group you bring together is more diverse, bringing a range of different backgrounds and perspectives to the problem-solving task.