Are you trying to attract investors for your ingenious business idea? Here are some great strategies and tips to attract potential investors towards your b

Nir's Note: Michal Levin asked me to write this essay for her new book, Designing Multi-Device Experiences. Allow me to take liberties with a philosophical question reworked for our digital age. If an app fails in the App Store and no one is around to use

The rule of 40 is a simple formula to quickly determine the health and/or attractiveness of a SaaS company. In this post, learn how to caclulate and interpret this interesting rule of thumb.

Customers love getting something for free. Since the early days of software startups, SaaS companies in particular encourage new clients to sign-up with Freemium pricing models.

Here are Three Keys to Success that you can use no matter what stage of life you are in and regardless of what you consider "success" to be.

Ever wanted to know when someone opened the email you have just sent? Or maybe to get feedback when recipient clicks a link inside the message? In a world full of possibilities, it may be difficult to choose an email analytics tool that perfectly

Human resources can cause big headaches for small businesses. Between the time, energy, and resour...

Productivity hacks promise a better, less stressful life. Why do they deliver the exact opposite to many people?

Check out this infographic to discover 9 tools you should be using when you launch your mobile app startup.

A startup (or startup-up) is a company typically in the early stages of its development, typically started by 1-3 founders who focus on capitalizing upon a perc...

Two lessons from Greenvelope on building viral loops that ignite growth.

Do you know exit planning mistakes that rob you of your wealth and happiness? For my 9-figure exit I avoided these exit planning mistakes. Read and prosper.

The infinite scroll has become a widely adopted design pattern for successful products like Pinterest. Why? It keeps users engaged through variable rewards.

Gaurav Sharma recommends some must-have digital marketing tools to grow your startup. These handy tools can be used in all major areas of digital marketing including content research, marketing, SEO, email marketing, and more.

Growth is oxygen to companies; especially those backed by investors. What can YOU learn from this giant's rise to dominate its market?

In September, I told myself one thing: I need a break from work. As an entrepreneur, I couldn't just pause my business. I had to be strategic about my break

Right now, someone is tinkering with a billion dollar secret -- they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his class at Stanford, “can very often give you great insight as to where you should be directing your attention.”

Ponder this for just a moment. What are the 5 most critical challenges for small business owners to ...

Nine science-backed formulas you can use to craft your cold emails. Use them to nail your open rates and conversions.

Everyone needs reasons to lay down their hard-earned dollars for whatever it is you’re selling.We've listed 5 unusual sales pitches that got great results.

On any one day at work, you are likely to speak more than 60% of the time - persuading, instructin...

The "bystander effect" makes people less likely to help each other, both online and off. But use this research-backed trick to reverse the effect.

Startup marketing is difficult. These are my startup marketing lessons after doing marketing for a venture backed SaaS startup over the last 3 years.