Technical Marketing
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Collection by ross
Public
22
Links
studiofellow.com
What great content marketing looks like
studiofellow.com
5 min read · From 2018 · Why your level of enthusiasm will make or break your content marketing
With content and email marketing, so many of us miss the forest for the trees. You can write a newsletter and update a blog regularly but still completely miss the point of content marketing.
Think back to when you were a kid in school...
HubSpot
What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
HubSpot
7 min read · From 2017 · Here are the six most important traits of good copywriting to figure out how you can improve your own marketing copy.
daniel.do
My Pardot landing page starter kit
daniel.do
2 min read · 2019-10-20 · Over the past year, I’ve built an increasing amount of Pardot landing pages in my day to day role. I think landing pages are a really interesting niche to optimize for, and it’s been a cool experience…
Intercom
Convert your ad traffic with personalized landing pages
Intercom
6 min read · From 2018 · How our demand generation team uses direct response landing pages to personalize our advertising experience for prospects and convert more leads.
HubSpot
Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog
HubSpot
2019-09-19 · Here, I'll tell you why content pruning is a critical component of your SEO strategy, and then I'll dive into a step-by-step content audit process.
Contagious
Creative departments don’t own ideas
Contagious
2019-08-14 · A step-by-step guide for getting your ideas accepted and executed, from SYZYGY project director Marlen Lutter
CSS-Tricks
UX Considerations for Web Sharing
CSS-Tricks
5 min read · 2019-09-20 · From trashy clickbait sites to the most august of publications, share buttons have long been ubiquitous across the web. And yet it is arguable that these
acsmediakit.org
Product Marketing vs. Content Marketing: What’s the Difference?
acsmediakit.org
5 min read · 2019-09-07 · Marketing is marketing, right? Wrong. The goals and intent of product marketing versus content marketing differ significantly and customers are wary of overt product marketing when they aren’t looking…
InVision
It’s time to kill the infinite scroll
InVision
5 min read · 2019-07-06 · For news websites, the endless scroll encourages bad content and bad business models. Let’s change that.
Bit Rebels
Quick Guide To Launching Your Own Marketing Agency
Bit Rebels
3 min read · 2019-07-07 · You’ve got the guts and the talent. You are confident that with your marketing skills, you can help a business stand out. You are ready to make an impact. You’re excited to launch your own marketing…
Social Media Today
New Report Looks at Best Times to Post on the Major Social Platforms in 2019
Social Media Today
2 min read · 2019-06-25 · Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.
youtube.com
Rob Fitzpatrick - How to Learn from Customers When Everyone is Lying to You
youtube.com
From 2018 · Rob Fitzpatrick has successfully bankrupted 3 tech companies, is a Y Combinator alum, has built products used globally by brands like MTV & Sony, and has rai...
medium.com
pantheon.io
The Agile Approach to Social Media Marketing
pantheon.io
3 min read · 2019-07-03 · In the not-so-distant past, minute-long TV spots ruled advertising. Captive audiences watched whatever the advertiser decided to show. After all, there was no commercial-free alternative like Netflix…
UX Planet
The Mobile Design Elements That You Have to A/B Test
UX Planet
5 min read · From 2016 · UX is at the intersection of product and design. If UI designers are fixated on the look and feel of an app, while product managers are…
