andrew chen
The Dumb Idea Paradox: Why great ideas often start out by sounding dumb.
5 min · · Am I just getting old?When I encounter a new product idea for the first time, I find myself asking: Is this idea dumb? Or I just getting old? Early on, there’s often not much to judge it on besides… · Shared by 475, including Kim Lawless, Dominik Grolimund, Stefan Weber
The Correspondent
The new dot com bubble is here: it’s called online advertising
20+ min · · In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital… · Shared by 396, including zeldman, Marc R Gagné MAPP, Rutger Bregman, Chris Gledhill, Michael Bench-Capon, Ernst-Jan Pfauth, Mathew Ingram, douglas rushkoff, Marvin “Polymath but really Just Generalist” Liao, Nir Eyal, John Koetsier, front-end.social/@heydon, Contagious, Scott Berkun, Mark Little, Horace Dediu, Tadhg Kelly (also tiedtiger on BSky and Threads), Rob Markey, Douglas Burdett📚🎙️, Eric Seufert
NFX
The Hidden Patterns of Great Startup Ideas
6 min · · 5 frameworks to help Founders coming up with a new startup idea that is the most likely to lead to a transformative company. · Shared by 217, including Sachin Rekhi, Stephan Woodtli, Nir Eyal, Gabriele, Oleg Baskov, Jonathan Kogan, Oliver Raduner, Francesco Corea, Mark Kaigwa, Glyn Britton, 瑞拿頭, Jacob du Toit, Shawn Venasse, Quim, Stefan Weber
The Baffler
Big Mood Machine
14+ min · · Inside Spotify’s emotional surveillance-driven quest for total ad domination. · Shared by 175, including Michael Gisiger, Bas Grasmayer, Tatiana Mac, Futurity News, Daniel Bentes, jérémie Flück, Richard MacManus, 𝚛𝚘𝚐𝚎𝚛, Mathew Ingram
signs.com
Branded in Memory
14+ min · · The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we… · Shared by 101, including 🇺🇦Evan Kirstel #B2B #TechFluencer, Fabricio Teixeira, ̗̀ ̗̀Manuel Marquina, Tobias van Schneider, Faizal Ardiansyah, Brian, Dr. Marcell Vollmer 🇺🇦 #StaySafe #VivaTech, Chris Heilmann codepo8@toot.cafe, Gisele Navarro, Nicolas Babin, Brad Brooks, John Hues, Inkbot Design, Elizabeth Marsten, Andi
Vulture
Brand Twitter Grows Up
17+ min · · How corporate social media (mostly) moved past its awkward phase and connected with audiences. · Shared by 91, including Martina Bürge, Matt Navarra, Mark Kaigwa, Mathew Ingram, Bjorn Larsen, Daniel Schwarz, Marko Saric, Jason Hirschhorn, Goldie Chan 💚, Mac McCann, Ste Davies
redef.com
REDEF ORIGINAL: Fortnite Is the Future, but Probably Not for the Reasons You Think
20+ min · · Much has been said about Fortnite’s revenue, users, business model, origin and availability. But these narratives are overhyped. What matters is what these, plus Epic Games, are collectively in the… · Shared by 85, including Mathew Ingram, Satya Patel, Johannes Haus, Weiting Chen, Tendayi Viki, Howard Getson, Merkstatt@troet.cafe 📯, ThomNagy
martinweigel.org
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
9 min · · “Our society has reorientated itself to the present moment.” writes the cultural observer Douglas Rushkoff . “Everything is live, real time, and always-on. It’s not a mere speeding up… It’s more of a… · Shared by 81, including Katja Evertz, Contagious, Christian P. Stobbe, Jonathan Kogan, Glyn Britton
CB Insights
We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here's What…
· Today, a new generation of disruptive brands are shaking up retail — direct-to-consumer e-commerce companies that build, market, sell, and ship their products themselves, without middlemen. · Shared by 64, including Wilko S. Wolters, hiten.eth, Brian Honigman, Ilia Markov, Florian Graillot, Martin Rajcan
Justin Jackson
The myth of the niche market
7 min · · How big of a market do you need to bootstrap a successful software business? · Shared by 42, including Alain, Dominik Grolimund, Jelan Ong, Sachin Rekhi, Tyler Tringas, Travis Raml, CPA
The New York Times
How to Run a Business in 2020
6 min · · Gabriel Whaley and his colleagues do whatever they want all day. Sometimes, they even make money. · Shared by 31, including Anthony Hamelle, Casey Newton, Jennifer Hyman, adii
medium.com
Facebook Advertising Decoded in 15 Minutes
20+ min · · Principles I learned from over $1 billion of Instagram and Facebook campaign investment · Shared by 21
bbh-labs.com
THE STUPIDITY OF SAMENESS AND THE VALUE OF DIFFERENCE.
7 min · · Tom Roach, BBH London’s Head of Effectiveness, discusses the importance of difference in business, marketing and creativity and shares some key data to help you avoid drowning in the ‘sea of… · Shared by 19, including Ruben Feurer, Christian P. Stobbe
Harvard Business Review
The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
17+ min · · French powerhouse LVMH has created a constellation of the most lucrative brands in the world, from Dior to Dom Pérignon. Its chairman explains that success comes down to a four-part paradox: Be… · Shared by 17, including Patrick OShaughnessy
Vogue Business
Analytics are reshaping fashion's old-school instincts
4 min · · A new crop of data-driven analytics platforms are informing the buying and product decisions of brands. But data has its limits. · Shared by 17, including Ste Davies, Liliane Ferrari ™, Anthony Hamelle
adliterate.com
The value of deep work is your only real value
7 min · · Deep work is the only means by which we can deliver the value we are paid to deliver. Nuture and protect your deep work and time. · Shared by 15, including Glyn Britton, Christian P. Stobbe