kantar.com
COVID-19 Barometer: Consumer attitudes, media habits and expectations
2 min · · Today we released the results of our global study into consumer attitudes, media habits and expectations during the COVID-19 pandemic. Surveying more than 25,000 consumers across 30 markets, the first… · Shared by 6, including Johannes Lenz
The New York Times
How to Run a Business in 2020
6 min · · Gabriel Whaley and his colleagues do whatever they want all day. Sometimes, they even make money. · Shared by 31, including Anthony Hamelle, Casey Newton, Jennifer Hyman, adii
medium.com
Facebook Advertising Decoded in 15 Minutes
20+ min · · Principles I learned from over $1 billion of Instagram and Facebook campaign investment · Shared by 21
David Perell
How to Maximize Serendipity
1 min · · “The real enemy is the man who tries to mold the human spirit so that it will not dare to spread its wings." - Abraham Flexner · Shared by 14, including Honza Pav
warc.com
The top ten drivers of marketing effectiveness from the Effie Awards
1 min · · Research covering thousands of entries to the Effie Awards provides invaluable guidance for marketers that are seeking to achieve higher levels of effectiveness.
Contagious
Fyre Festival: Marketing Lessons From An Almighty Balls Up
· Bafta award-winning comedy writer and Don't Panic founder Joe Wade on why fraudster Billy McFarland is a persuasion genius
Adweek
Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’
2 min · · As his agency, Barton F. Graf, winds down, he still stands behind bold ideas and saying no to clients. · Shared by 6
Fast Company
Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul
20+ min · · Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?
whyisthisinteresting.substack.com
The DTC Edition
3 min · · Ana Andjelic (AA) is a strategy executive, Doctor of Sociology, and a member of Forbes CMO Next. She’s an old friend of WITI and was one of our first contributors with a very excellent Eurovision…
CNBC
Old Navy will shift back to brand-building in a growing trend among advertisers
3 min · · With short tenure times for chief marketing officers, the time to impress a board or investors can be fleeting. That can lead to an overindulgence on short-term marketing objectives. · Shared by 7
Campaign
W&K chairman lets loose on holding groups in staunch defence of independence
4 min · · Shared by 5
warc.com
The golden age of product placement
3 min · · Is the world of advertising about to come full circle, Faris Yakob wonders?
The Correspondent
The new dot com bubble is here: it’s called online advertising
20+ min · · In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital… · Shared by 396, including zeldman, Marc R Gagné MAPP, Rutger Bregman, Chris Gledhill, Michael Bench-Capon, Ernst-Jan Pfauth, Mathew Ingram, douglas rushkoff, Marvin “Polymath but really Just Generalist” Liao, Nir Eyal, John Koetsier, front-end.social/@heydon, Contagious, Scott Berkun, Mark Little, Horace Dediu, Tadhg Kelly (also tiedtiger on BSky and Threads), Rob Markey, Douglas Burdett📚🎙️, Eric Seufert
CB Insights
We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here's What…
· Today, a new generation of disruptive brands are shaking up retail — direct-to-consumer e-commerce companies that build, market, sell, and ship their products themselves, without middlemen. · Shared by 64, including Wilko S. Wolters, hiten.eth, Brian Honigman, Ilia Markov, Florian Graillot, Martin Rajcan
The Verge
How I made the yawning face and waffle emoji
6 min · · You can make emoji, too · Shared by 8
Campaign
Media planning has moved beyond Byron, Binet and bytes
6 min · · In the latest in our series on the future of media planning, Steve Gladdis says craft will become more important as a driver of growth. · Shared by 7