martinweigel.org
The tragic horizon: Resisting marketing’s drift towards the business of value destruction — Martin Weigel
9 min · · “Our society has reorientated itself to the present moment.” writes the cultural observer Douglas Rushkoff . “Everything is live, real time, and always-on. It’s not a mere speeding up… It’s more of a… · Shared by 81, including Katja Evertz, Contagious, Christian P. Stobbe, Jonathan Kogan, Glyn Britton
Vogue Business
Analytics are reshaping fashion's old-school instincts
4 min · · A new crop of data-driven analytics platforms are informing the buying and product decisions of brands. But data has its limits. · Shared by 17, including Ste Davies, Liliane Ferrari ™, Anthony Hamelle
Harvard Business Review
The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
17+ min · · French powerhouse LVMH has created a constellation of the most lucrative brands in the world, from Dior to Dom Pérignon. Its chairman explains that success comes down to a four-part paradox: Be… · Shared by 17, including Patrick OShaughnessy
NFX
The Hidden Patterns of Great Startup Ideas
6 min · · 5 frameworks to help Founders coming up with a new startup idea that is the most likely to lead to a transformative company. · Shared by 217, including Sachin Rekhi, Stephan Woodtli, Nir Eyal, Gabriele, Oleg Baskov, Jonathan Kogan, Oliver Raduner, Francesco Corea, Mark Kaigwa, Glyn Britton, 瑞拿頭, Jacob du Toit, Shawn Venasse, Quim, Stefan Weber
andrew chen
The Dumb Idea Paradox: Why great ideas often start out by sounding dumb.
5 min · · Am I just getting old?When I encounter a new product idea for the first time, I find myself asking: Is this idea dumb? Or I just getting old? Early on, there’s often not much to judge it on besides… · Shared by 477, including Kim Lawless, Dominik Grolimund, Stefan Weber
Justin Jackson
The myth of the niche market
7 min · · How big of a market do you need to bootstrap a successful software business? · Shared by 42, including Alain, Dominik Grolimund, Jelan Ong, Sachin Rekhi, Tyler Tringas, Travis Raml, CPA
Bloomberg
Bloomberg
· Bloomberg connects decision makers to a dynamic network of information, people and ideas. Read this story on Bloomberg. · Shared by 13
Vulture
Brand Twitter Grows Up
17+ min · · How corporate social media (mostly) moved past its awkward phase and connected with audiences. · Shared by 91, including Martina Bürge, Matt Navarra, Mark Kaigwa, Mathew Ingram, Bjorn Larsen, Daniel Schwarz, Marko Saric, Jason Hirschhorn, Goldie Chan 💚, Mac McCann, Ste Davies
The Baffler
Big Mood Machine
14+ min · · Inside Spotify’s emotional surveillance-driven quest for total ad domination. · Shared by 175, including Michael Gisiger, Bas Grasmayer, Tatiana Mac, Futurity News, Daniel Bentes, jérémie Flück, Richard MacManus, 𝚛𝚘𝚐𝚎𝚛, Mathew Ingram
linkedin.com
The D2C playbook that Glossier, Warby Parker & Casper used to drive explosive growth (and why it sounds familiar...)
7 min · · SoHo in NYC is now one of the world's premier shopping destinations. The streets around Lafayette and Broadway are home to designer boutiques, fancy chain stores and streetwear brands like Supreme. · Shared by 8, including Contagious
medium.com
Thinklong – Gareth Price
20+ min · · I believe the future of brands requires collective action to combat short-termism
medium.com
Eat Your Greens: APG London book launch
9 min · · I recently spoke at the Eat Your Greens book launch and thought I’d share the slides and write up my notes from the talk. The APG asked me…
signs.com
Branded in Memory
14+ min · · The logos of global corporations like Apple, Starbucks, and Foot Locker are designed to create instant brand associations in the minds of billions who see them every day. But how accurately can we… · Shared by 101, including 🇺🇦Evan Kirstel #B2B #TechFluencer, Fabricio Teixeira, ̗̀ ̗̀Manuel Marquina, Tobias van Schneider, Faizal Ardiansyah, Brian, Dr. Marcell Vollmer 🇺🇦 #StaySafe #VivaTech, Chris Heilmann codepo8@toot.cafe, Gisele Navarro, Nicolas Babin, Brad Brooks, John Hues, Inkbot Design, Elizabeth Marsten, Andi
linkedin.com
[MEGA POST] The 30 most important takeaways from the three best marketing books released in 2018...
15+ min · · Sign up for my newsletter here for more good stuff like this ----- It was another incredibly interesting year of turmoil, change and debate in marketing land. On the face of it our industry seems to… · Shared by 9, including Mark Kaigwa
Marketing Week
Mark Ritson: Even at $5m each, Super Bowl ads make sense
9 min · · Those who highlight what you could buy for the price of a Super Bowl ad miss the point - they offer unrivalled effectiveness among the largest of audiences. · Shared by 10, including Simon Wüthrich