Nielsen Norman Group
Jakob Nielsen, Don Norman, Tog, and colleagues: usability advocates offering evidence-based user experience (UX) research, training, consulting
Publisher5 stories / week
People tend to focus on a single, initial piece of information, which influences how they estimate value and make subsequent decisions.
Moving UI elements attract attention, which often means distracting users from accomplishing their primary goals. Some types of animations are more distracting than others, and it's important to m
The majority of UX and design professionals define design thinking roughly the same, regardless of industry and experience, but there’s no agreement on the specifics.
Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Minimize typing and use capabilities like geolocation and the&hell
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.
There isn’t a next time in product development. You must always study to keep up with the product cycle.
