Nielsen Norman Group
Jakob Nielsen, Don Norman, Tog, and colleagues: usability advocates offering evidence-based user experience (UX) research, training, consulting
What users *think* they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.
UX practitioners who feel inept at their job usually face far greater challenges than improving their design, craft or research prowess. Rather, addressing development schedules, Agile, Scrum, Lean, a
Frequent users of Siri, Alexa, and Google Assistant report attempting low-complexity tasks such as simple fact retrievals, weather forecast, navigation, playing music, setting timers.
Unexpected service fees and special-delivery costs should be disclosed early in the shopping process to avoid losing customers.
There are two types of card sorting, which measure different aspects of users' mental models for information architecture.
Images are content, and different types of images serve different purposes. Decorative images have a role in establishing tone and emotional appeal, but they must not interfere with a user’s ability t