Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention to below the fold.

Facilitate better user tests with these 3 techniques: Echo, Boomerang, and Columbo. These methods allow you to get clarification from participants with minimal disruption or bias.

Instead of the perfect solution, most users settle for a “good enough” answer, and websites should guide users through sorting and focused writing.

People open numerous tabs in rapid succession as a strategy to save time. The tabs serve as a memory aid.

Multivariate tests indicate how various UI elements interact with each other and are a tool for making incremental improvements to a design.

Rapid UX research cycles are a lean yet rigorous approach towards innovation and iterative design. When using them, teams can immediately apply findings to their product design approach.