The PR function puts too much dependence on the news release. Yet, there’s a time and a place to use the news release as Kelly Trom explains.

From Purim baskets to hamentaschen, here's where these customs came from

There are hundreds of stores using facial recognition -- none that have any rules or standards to prevent abuse.

No matter how well you plan or how far ahead you think, unexpected expenses and market shifts will catch you out. Then thinking on your feet alone will determine whether your company survives.

Here's everything you need to know, buy or download before you step foot on the plane.

Deal allows brands to transform sales, marketing, and customer service with dynamic customer interactions that seamlessly integrate bots and live agents

When it comes to Customer Experience (CX) work, it takes a very special type of person to be successful. Consider all the skills required to thrive

Seattle Mariners outfielder Ichiro Suzuki has retired from playing, he announced after Thursday's game against the Oakland A's.

In the past, the only way to purchase anything from eBay was through PayPal. That changed earlier this year, when PayPal introduced a new payment backend... by Corbin Davenport in Applications,…

Here's what you need to know about Google's Search Journeys and why you should consider it when you next conduct keyword research.

Analysis of over 360,000 phishing emails reveals some common themes in phoney emails sent to businesses. Don't get caught out by these ones.

Being a little uncomfortable is a good thing when you’re running a new marketing campaign that isn’t a carbon copy of what’s been done before.

A majority (64%) of CMOs believe that one of their primary roles is delivering business growth. One of the ways that more than half (55%) of CMOs are boosting this growth is by investing in market…

A data engineer who created a 100% automated Instagram account to earn free meals at restaurants looking for promotion is offering his services to clients too.

If you asked everyone in your company what your company does, would they give the same answer? Chances are high the answer is "no." Here's how to fix that.

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Artificial intelligence and machine learning has become essential if you are selling sales, customer service and marketing software, especially in large enterprises. The biggest vendors from Adobe to…

Messaging is at the core of Facebook’s future, according to Mark Zuckerberg just last week.

Know what you want. Be kind. Stick the landing.

Written by: Katie Packham– Senior Agency Marketing Manager, Racepoint Global London Acknowledging...

Customer experience continues to stay front of mind for many marketers, according to the latest Digital Trends report [download page] by Econsultancy and Adobe. Out of the more than 12,500 B2B and B2C…

Online portals are essential for reinforcing customer trust. Here is how insurance companies can ensure their portals provide a seamless customer experience.