If you’ve got a marketing problem, if nobody else can help, then it’s time you discovered Asking for a Friend –the exclusive advice column from content pioneer and bestselling author Ann Handley

What if we created similar anticipation in the hearts and minds of our customers? What if we slowed down the steps in how we communicate with customers to deliver a better experience and nurture?

How can marketing automation make your job easier--and your marketing better? Katie Robbert, CEO of analytics firm Trust Insights, explains.

Site speed is vital to SEO in 2019. Every millisecond matters. You either keep up with webpage load-speed expectations, or you lose out--in search results pages as well as traffic and ROI.

What can professionals do to make the most of their time at work? Which approaches, tips, and tricks work? Check out study findings and 9 habits of extreme productivity.

Getting your sales and marketing teams on the same page is the best way to achieve content marketing success. Here's 3-step guide to align sales and marketing teams.

Small businesses can make more effective use of their resources than large firms. Here are 10 Small Business Marketing Lessons to increase your efficiency.

A good marketing agency/client relationship is vital to your business. Here's how to find the right agency and cultivate a lasting, meaningful relationship with your marketing agency of choice.

Social media monitoring tools exist because social media is where customers voice opinions about your company, products, and leaders, like your CEO or CMO. These 10 tools work really well.

To keep customers, you need to know their needs and wants and preferences. That's what customer satisfaction surveys are for. But what types of questions should you ask?

What are your creative goals this year? This hand-drawn #infographic outlines the 3 creative habits that'll make you more inspired and prolific all year

What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers.

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Get trained in the skills you need for success with a course by MarketingProfs. Focus on strategy. Campaign planning. Asset creation. Communication and distribution. Analysis and optimization.…

For outreach, cold email is still an effective way to get appointments and make connections, especially in B2B. Here's how to send personalized cold emails at scale--with high response rates.

Consistently effective marketing requires planning and a reasonable schedule. Here's how to avoid sloppy work, resource burnout, and ineffective campaigns.

The marketing and PR industry evolves quickly. Avoid becoming obselete by utilizing these five on-demand resources for professional development.

Five fresh examples of how daring to be different can lead to innovative, compelling, and award-winning B2B content marketing.

In marketing, you need to connect with your audience. Use empathy mapping to understand who they are, what they care about, and what will motivate them to buy. Here's how.

Marketing success stems from understanding consumers' emotions and needs. The integration of emotional and influencer marketing helps marketers reach deep into audiences with marketing content.

Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B)…

This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own. This small market baseball team was a perennial failure…

Deadlines define the life of every marketer. But maybe they're also a problem for all of us. Maybe they're killing our marketing and inhibiting real business impact. Maybe it's time for slow…

Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics among small businesses. See all the details here.