Stefan WeberStrategy is the choice of an appropriate set of end-states that will hopefully lead to the desired final outcome. (defining WHAT to accomplish)
Tactics is the choice of the best actions (and how to best implement them) to achieve the defined end-states. (defining HOW to do it)
Behance founder and Adobe's Chief Product Officer Scott Belsky believes the hardest and most crucial part of any bold venture is the middle stretch of company building. Here he zeroes in on what startups must do to iterate and improve products mid-flight.