6 min read · Apr 4th · These 5 things drive UX product strategy success
Firstly, what is the difference between UX and CX? CX (Customer Experience) is the combined experience across all touchpoints with your business for the customer. Whereas UX (User Experience) is the focused area of one touchpoint within that experience.
~20 min read · Feb 22nd · If you’re after a way to supercharge your learning and become smarter, the Feynman Technique might just be the best way to learn absolutely anything. Devised by a Nobel Prize-winning physicist, it…
Pretend to teach a concept you want to learn about to a student in the sixth grade. Identify gaps in your explanation. Go back to the source material to better understand it. Organize and simplify. Transmit (optional).
3 min read · Mar 2nd · It’s not hard to recognize when a friend, family member or colleague is having a rough day, but what isn’t as easy is knowing what to say. The next time that happens, use these four tips to s…
Reminding ourselves of positive attributes can us when we’re feeling low.
Reminding people about their positive attributes can be helpful when they’re down, but keep your observation short and keep the attention focused on them and their experiences, not on you
~11 min read · Mar 2nd · Psychology is a crucial element in designing the right kind of systems, interfaces and experiences for your users/customers.
Anchoring bias has a huge impact on negotiations and the pricing of the products and influences how much the customer is willing to pay.
Focusing on only success stories results in “Survivorship Bias”. It distorts judgement and can lead to false conclusions because we tend to only focus on those who survived, overlooking those who did not. One of the most famous examples of this bias are the damaged World War II planes. The United States Armed Forces were supposed to put protective armour on their planes. They decided to examine the planes that returned home to check where was the most damage incurred. They noticed that the tail, wings, and body were riddled with bullets and decided to protect that area. But Abraham Wald observed that they were only protecting the damaged parts as observed in the planes that returned home and not the ones that did not. The damage was done on the ones that didn’t return, the one on the engine wasn’t factored in. Later, taking that into account, many lives were saved.
Mar 1st · Demonstrating the value of design improvements and other UX work can be done by calculating the return-on-investment (ROI). Usually you compare before/after measures of relevant metrics, but sometimes…
5 min read · Feb 24th · Where to put the label in a web form? In the early days, we talked about left-aligned labels versus top-aligned labels. These days we talk about floating labels. Let’s explore why they aren’t a very…