Nir’s Note: This guest post is by Ryan Hoover. Ryan blogs at ryanhoover.me and you can follow him on Twitter at @rrhoover. When Snapchat first launched, critics discounted the photo-messaging app as a fad - a toy for sexting and selfies. Their judgements were reasonable. It’s impossible
In order to stand out today, brands need something more. They need to focus on selectively, strategically positioning themselves as true thought leaders. Here’s why this is happening, and why your brand should be on board.
Marketer Gary Vaynerchuck understands that better than anyone. Recently he shared the GaryVee Content Model detailing how he gets over 30 pieces of content from every keynote he does. Secret #2: Focus…
Small businesses are in crisis… a messaging crisis. They all think they sound different, yet in the eyes of potential customers it all sounds the same. Here's why most small business marketing messages fall short—and what you can do about it.