A new trend has recently surfaced where millennials are hitting the road more often and are eager to explore international/ domestic destinations, all of this has little to do with high net-worth individuals travelling majorly for work.

It inevitably makes the job of the hospitality marketers slightly difficult; however, one thing that is omnipresent and is accessible to most of us is social media and the demand for personalization.

People who travel for leisure are always online and eyeing at platforms like Instagram, Facebook, and other sites for some inspiration. When talking about the business segment, the hunt for accommodation and travel options more often than not also begins online. As a result, be it any hospitality brand, no matter who they are catering to, is active on all social media platforms.

A few things that one should keep in mind to improve hospitality revenue management and technology are as follows-

1. Be where your customers are

Before anything, make a mental note that what applies for marketers in any industry, applies to hospitality as well- Be present. As per a study conducted by Adweek, 52% of Facebook users dream about going on vacation even when there is no tangible plan at present, whereas 87% use the platform for travel inspiration.

It is no longer an option for brands to limit their online presence to demand-side partners in a way to earn more traffic. This is where a reliable hospitality distribution software comes to play, as it helps increase sales and revenue by managing hotels and booking rates across different channels by connecting to the right customer at the right time.

2. Experiment and push new formats on digital

Be it either the rise of Gen-Z or hike seen in the digital content consumption, the content format is evolving at an alarming speed, and it is crucial for marketers to test and make the best use of it. In addition to that, there are Google’s new ad formats which are not only immersive but engaging too. Moreover, Facebook recently launched “Search ADs” in October this year which helps advertisers to bid on their pages and have them show up in relevant mobile searches.

3. Listen to your consumers and then aptly respond

We all know this: social media conversation is a two-way street. Hospitality distribution software and strategies revolve around creating online conversations and pushing the brands to respond to customer queries/feedback proactively. For instance, leveraging ORM and hospitality technology intervention at the right time, can protect the brand reputation and loyalty.

Conclusion

In conclusion, it goes without saying, with the time and age social media in the hospitality industry, plays a vital role, in order to engage with your audience. Another thing to keep in mind is to stay up-to-date with all the trends and challenges that revolve around the hospitality industry.