Working out how much of your overall media budget should be allocated to paid search requires an understanding of three key areas.

Santander made several changes to its visual identity back in 2018, so we take a look at some key insights and bank's motivation to transform itself.

Why are brands such as Taco Bell dipping their toes in the hospitality industry?

Testing associated with popular products and services clearly has the potential to cause agitation, especially when it relates to how those products and services are packaged and priced.

Short-form video app TikTok has taken the online world by storm. Will it last? Our in-depth briefing examines TikTok's rise, its challenges, and its future.

Tim Phillips is the co-founder of Artificial Artists, a new creative technology company providing CG content at scale for brands and agencies.

A brand extension is a strategy to launch a product in a tangential market or category, sometimes closely related to the core product, and other times unrelated. Here’s a look at some brands embracing…

How are marketers in the Philippines facing the omnichannel challenge? Are they adopting new marketing technologies to try and boost revenue, or have they fallen behind their regional peers?

James Olney gives us an idea of what it's like to work as a data specialist in a media agency.

To survive the boom of online retail and the demise of the high street, creativity is key for traditional retailers – even if creativity means working with ‘the enemy’ in a mutually beneficial…

Digital Transformation Monthly is a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital…

Fintech success isn't guaranteed and some institutions are learning the hard way that investments in fintech innovation can fail to deliver the gains expected.

This week's stats roundup includes news about personalisation, mobile page speed, views on advertising, and tonnes more. Be sure to check out the Internet Statistics Database while you’re at it.

Demandbase is one of the big players in ABM and, this week, we've been speaking to Jessica Fewless, their VP of ABM Strategy.

This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on…

What makes football clubs stand out on social media? In this article we take a look at the association football teams that share their social content in the most creative ways.

Digitisation is rapidly changing B2B businesses and it is crucial that companies address all these changes.

Find out more about the what Stephen Broderick gets up to as CEO of FirmDecisions, the company that was "first in the world to bring media transparency to the forefront".

If marketers’ efforts are going to have success in engaging Gen Z, they need to deliver authentic-feeling, ultra-relevant content.

Consumers are becoming increasingly savvy when it comes to determining the brands and businesses that do cause marketing right. Here are four recent examples.

Indonesia's heavy use of mobile makes fertile ground for omnichannel marketing, but are marketers in the country taking advantage of the opportunity?

Jason Hemingway is the CMO at Thunderhead, an enterprise software company specialising in insight into the customer journey.

Building a personal relationship with the customer is one of the founding stones of loyalty. You can see this in any kind of environment, but for the sake of simplicity let’s take a familiar setting:…

Last week, B&H announced the launch of the Payboo Card, which offers customers in eligible states an instant reward that is equivalent to the sales tax they pay on their B&H purchases.