The TV advertising industry has rallied around CFlight in a sign of cross-platform measurement’s importance to bridging the linear-digital divide.

The deck focuses on Snap's augmented reality updates like hand tracking, body tracking, pet tracking and its new marker tracking technology.

By improving its affiliate strategy, traffic to Dennis Publishing's site Expert Reviews increased and ad performance improved.

Not all direct-to-consumer brands are snubbing Amazon or hand wringing over the retailer’s dominance.

Collab said it's paid out $100 million to video creators -- many of whom were Vine stars who saw others upload and monetize their videos on YouTube.

Axel Springer refuses to let ad blocker firm Eyeo off the hook and has launched another lawsuit claiming copyright infringement.

Clips and highlights from The Digiday Podcast, Digiday TL;DR and more

At 148.9 million subscribers, Netflix has a fantastic head start. But the streaming giant is not without its own share of real challenges.

Publishers are working out they need to hone their onboarding process to keep top talent.

Publicis’ $4.4 billion acquisition of Epsilon signals a change in tack for the French holding group's approach to data ownership.

JCPenney's CEO Jill Soltau is adding alumni from Macy's, Walmart, and Target to her team and making a turnaround strategy her top priority.

One benefit of Snap's Curated Our Stories product is it does not require a huge staff, compared to traditional Snapchat channels.

Point-of-sale loans are now seen as a customer acquisition opportunity for retailers.

DTC brands are testing how far they can stretch beyond initial value propositions to drive customer and revenue growth and meet high valuations.

Digiday asked a bunch of ad tech executives what they would wish to do should they ever leave ad tech.

The Apple News app, which brings in around 70 million monthly unique users in the U.S., may seek to establish beachheads on social platforms.

Clips and highlights from The Digiday Podcast, Digiday TL;DR and more

In January 2019, Digiday surveyed 446 agency professionals to examine agency culture and employment trends.

Twenty-two percent of 73 marketers surveyed by Digiday this April plan to move work from agencies to consultancies.

Clips and highlights from The Digiday Podcast, Digiday TL;DR and more

Hershey's owns the contract to its DSP and, therefore, the performance data its programmatic bids generate.

E-commerce companies are investing in moving backend logistics in-house to improve customer experiences.

Retailers want to drive growth in the children's clothing category by experimenting with a variety of purchasing models and pushing more premium brands.