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As ad budgets are slashed in the absence of cash, marketers are 'bartering' influencers
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Why McKinsey sees 'commerce media' as the go-to media and marketing investment channel of the future
Digiday
Apple is building a demand-side platform
Digiday
'Social listening is so important': Hulu adapts social strategy to follow fans' interest
Digiday
Why Facebook, Instagram and TikTok have stepped back from social commerce
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