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WPP’s Annual Report Calls Consultancies the ‘New Competition’
Ex-CEO Martin Sorrell earned approximately $4 million in 2018.
Bad News, Mad Men: Cookies and Milk Just Replaced the Lobby-Bar Cocktail
New survey suggests that prim and proper business travelers are skipping drinks in the hotel lobby.
What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization
Brands are able to target their consumers are every touchpoint feasible.
CarMax Sends $100 Million Creative Account to The Martin Agency
Incumbent McKinney did not defend in the review,
Privacy-Minded Web Browser Brave Introduces Its Own Ad Network
The offering promises to ‘deliver effective advertising while giving users privacy and control.’
Hertz Sues Accenture for Breach of Contract Over ‘Seriously Deficient’ Web Design…
The former client paid $32 million but claims in the lawsuit that the firm ‘never delivered.’
This Unsettling Line of Baby Products Was Designed for Newborns Facing Opioid…
The inventions from Grey and Urgent Love Initiative aren’t real, but the problem certainly is.
Cannabis Brands Put Too Much Focus on Women Who Want CBD Without…
They’re missing an entire segment of their female consumer base.
How AI Gets More ROI Out of Your Ads
Top brands like Sephora know that AI is required to get relevant ads in front of the right consumers.
As Streaming Wars Heat Up, AT&T Is ‘Optimistic’ That Its OTT Service…
Still no new details about when the service will be released or how much it’ll cost.
Ads.Txt Could Save Ad Tech—If It Wasn’t So Convoluted
Though the IAB-driven initiative was created to increase transparency along the supply chain, experts report it’s doing anything but.
r/IAmA - I’m Kelsey Sutton, a tech reporter with Adweek who’s reporting…
0 votes and 4 comments so far on Reddit
Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids,…
Parents deserve fewer things to worry about, says this light-hearted work from RPA.
The Most Active 10% of Twitter Users Are Responsible for 80% of…
Pew examined the contrast between the platform’s fans and average adults in the U.S.
Why The Office, Now One of Netflix’s Biggest Hits, Still Resonates With…
‘One of the greatest American sitcoms’ could migrate to Comcast’s upcoming streaming service.
Hasbro and Ogilvy Created a Simple, Lovely Ad About Why Boys Should…
Brazilian spot highlights the benefits of learning to care for and about others.
McCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties…
Media was reportedly not part of the review.
The U.K.’s Biggest Cell Carrier Brought a CGI Instagram Model to Life…
British telecom giant EE sponsored a BAFTA appearance by virtual influencer Shudu.
H&M Will Now List Suppliers and Factories for All of Its Garments
It’s a major move when it comes to transparency around clothing manufacturing.
MJ Hegar, Whose Campaign Ad Went Viral, Is Back With a Video…
A new spot highlights the momentum generated by her first ad.
PlayStation VP Mary Yee on Reclaiming Market Share Through VR Gaming
A COMMUNITY FOR MARKETERS TO LEARN, GROW AND BE INSPIRED
If Your Brand Is in Need of a Site Redesign, Then You…
Think past just logo, copy and imagery changes.
MAC Presents’ Marcie Allen Says Great Things Rarely Come to Those Who…
A COMMUNITY FOR MARKETERS TO LEARN, GROW AND BE INSPIRED
Developing a Tone of Voice for Your Brand Can Solidify Your Presence…
Without a defining identity, your organization could fade into the background.