Media & Journalism

EDITO Medienmagazin
"Und es ist gut so." Das Protokoll eines Scheiterns7 min read · Sep 22nd · Er war Ende zwanzig, als er den Zürcher Journalistenpreis gewann. Trotzdem plagt ihn das Gefühl, gescheitert zu sein. Der Journalist Hannes von Wyl erzählt, was das mit ihm gemacht hat und wie er den…
Frederic Filloux
Sorry publishers, but your digital products suck8 min read · Jul 12th · The vast majority of news sites or apps are filled with flaws that make the experience painful. Many are easy to fix.
media
product management
Most highlighted
Recently, I wanted to subscribe to a newsletter from another notorious publisher. The reply was: “Allow us 10 days to process your request”. No! We are in 2021!
The idea of getting the very same home page and section headers whether I’m a tech guy from France or a retiree from Phoenix is simply appalling. It’s like having always the same home page when you log in on Amazon or YouTube.
It seems that every site I go to on a daily basis sees me as a newcomer. It has the same home page, including sections I will never look at.
Nick Petrie
News 2050: a 30 year outlook for the mediamedia
Summary, by the author
Just as it was possible to see the edges of what was coming with the internet and mobile phones 30 years before they really took hold, we believe it is possible to look 30 years out from now with some confidence and know where the media should be focusing it's attention. 
News and media organisations need to get several orders of magnitude better at using data and placing readers at the heart of their decision making 
Organisations need to think much more deeply about how they are structured and how this affects collaboration and execution. We need to be better companies if we want to compete. 
Read the full article  (7 min read)
Nieman Lab
The New York Times is using Instagram slides and Twitter cards to make stories more digestible » Nieman Journalism Lab3 min read · Jul 2nd · Slides and cards are a good way to highlight the strongest part of a story, whether it's a visual component or a tidbit that competitors don't have.
media
Axios
Boring news cycle deals blow to partisan media2 min read · Jun 29th · Outlets most dependent on controversy have struggled to find a foothold in the Biden era.
media
Reuters Institute
How do people think about the financing of the commercial news media?7 min read · Jun 23rd · Conversations about the financing of commercial news media are increasingly focused on the long-term sustainability of the industry. Advertising revenues increasingly go to Google, Facebook, and a few…
Unsplash
No one likes ads. So let’s do something about it.7 min read · Jun 17th · Madison Avenue, we’ve got a problem. Creative is dead and the spreadsheets and algorithms murdered it. The bots have triumphed and the result is mind-numbingly dull. “Nobody gets fired for buying…
Slate
What Substack Is Really Doing to the Media8 min read · Apr 23rd · The company is targeting one of news organizations’ weak points.
media
marketing
email marketing
twipemobile.com
6 charts you need to see from the World Press Trends Report5 min read · Apr 26th · Last week WAN-IFRA released “World Press Trends” for 2020-2021. From 97 pages, we have selected 6 key charts you shouldn’t miss.
Reuters Institute
Listening to what trust in news means to users: qualitative evidence from four countriesApr 22nd · The second report from our Trust in News Project looks at audience perceptions of journalism and how they impact on trust, or lack of trust, in news.
media
aztekweb.com
Going Beyond Unsubscribe Rates: A New Metric to Evaluate Email List Health6 min read · Apr 20th · We’ve developed a new, comprehensive metric for evaluating email campaign performance and program health that you won’t find this in your email platform’s dashboard.
NBC News
In a Pennsylvania town, a Facebook group fills the local news void~12 min read · Apr 5th · The News Alerts of Beaver County has filled the void left by the decline of the local newspaper. That's worked out, sometimes.
media
The Guardian
Daily Telegraph plans to link journalists' pay with article popularity3 min read · Mar 15th · Guardian has seen email revealing plan, which is said to have dismayed staff who fear it will warp priorities
bernet.ch
10 Inspirationen für Social Media und Blog-Themen1 min read · Mar 12th · Bist du auf der Suche nach spannenden Themen? Wir haben 10 Inspirationsquellen zusammengetragen, die dir zu spannendem Content verhelfen.
Republik
Kaputte Kultur4 min read · Mar 11th · Fast 80 Tamedia-Mitarbeiterinnen kritisieren in einem offenen Brief eine «männlich geprägte Betriebs­kultur». Sie haben recht – aber das Problem geht tiefer.
Slate
Too Often, Journalists Think Analytics Can Tell Them Everything About Their Audiences6 min read · Mar 1st · The news audience is unknowable.
media
Most highlighted
The answer is that, contrary to the notion that online metrics would lead to a “rationalization of audience understanding,” audience analytic data continue to leave plenty of room for interpretation.
News industry stakeholders increasingly focus on audience measurement data not only because it has grown more granular, but also because they have grown more desperate.
Media & Journalism

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