8 min read · Jul 12th · The vast majority of news sites or apps are filled with flaws that make the experience painful. Many are easy to fix.
Recently, I wanted to subscribe to a newsletter from another notorious publisher. The reply was: “Allow us 10 days to process your request”. No! We are in 2021!
The idea of getting the very same home page and section headers whether I’m a tech guy from France or a retiree from Phoenix is simply appalling. It’s like having always the same home page when you log in on Amazon or YouTube.
Just as it was possible to see the edges of what was coming with the internet and mobile phones 30 years before they really took hold, we believe it is possible to look 30 years out from now with some confidence and know where the media should be focusing it's attention.
News and media organisations need to get several orders of magnitude better at using data and placing readers at the heart of their decision making
Organisations need to think much more deeply about how they are structured and how this affects collaboration and execution. We need to be better companies if we want to compete.
7 min read · Jun 23rd · Conversations about the financing of commercial news media are increasingly focused on the long-term sustainability of the industry. Advertising revenues increasingly go to Google, Facebook, and a few…
7 min read · Jun 17th · Madison Avenue, we’ve got a problem. Creative is dead and the spreadsheets and algorithms murdered it. The bots have triumphed and the result is mind-numbingly dull. “Nobody gets fired for buying…
2 min read · Mar 7th · Frauen würden zurechtgewiesen und in Sitzungen abgeklemmt. In einem Brief an die Chefredaktion protestieren Journalistinnen gegen die «sexistische Arbeitskultur». Chefredaktor Arthur Rutishauser sagt,…